Consumer Category & Shopper Marketing Manager - FMCG - IIM/XLRI/SPJIMR/MDI

Category Customer Mktg Manager - FMCG

- Executive Hiring is looking for a Cat Customer Mktg Manager for an MNC FMCG, based at Mumbai.

- Post Grad in Mktg/MBA from IIM's, XLRI, SPJIMR, MDI etc. with 7-9 years of combined work exp in the areas of Sales (GT, MT, eCommerce etc.) , little bit of Brand Mktg and Shopper or Customer Mktg in an FMCG of repute are mandatory.

- The Category & Shopper Marketing Manager is responsible for driving category growth, in collaboration with strategic customers, and driving activation excellence built on superior shopper understanding.

- Build the category vision for the assigned category for the next 3-5 years

- Defining the category growth drivers and the channel strategy for the assigned category

- Create category playbooks and defining pack/assortment per channel

- Driving multifunctional approach starting from insights to vision to strategy to Joint Business Plans with key customers

- Being the category expert for the external customers, creating category selling stories and collaborating with retailers to jointly develop their category strategies

- Securing and driving catman projects with key customers including planograms, range reviews, and measuring performance

- Responsible for shopper insights and being the voice of the shopper in all activation plans

- Understanding shopper profiles, needs, barriers and opportunities and the shopper decision tree

- Responsible for the O+O shopper activation calendar and alignment between brand and customer teams

- Conceptualize and execute category/beauty events with key customers and brands

- Creating picture of success by channel

- Ensuring shopper communication in line with shopper mission and path to purchase per channel

- Defining golden rules for touchpoint planning per channel