Consultant / Senior Consultant - Salesforce Marketing Cloud (SFMC).

Work Mode:

Hybrid (2 days work from office).

Joining Locations:

Hyderabad, Bengaluru, Pune, Chennai.

Work youll do:

- Integrate and learn from talented colleagues who specialize in core domains.

- Adopt a growth mindset and invest in expanding your understanding of Deloittes integrated solutions and marketplace offerings.

- Develop skills within a portfolio representing the unification of diverse, globally recognized brands and businesses.

- Leverage opportunities for career development through exposure to unified, enterprise-level platforms and solutions.

- Collaborate with cross-functional teamsincluding architects, developers, QA, and business stakeholdersto deliver holistic solutions.

- Engage in requirement gathering, solution design, and technical decision-making aligned with client business goals.

- Support post-deployment activities, including maintenance, enhancements, and client communication.

- Contribute to innovation and continuous improvement through adoption of best practices and emerging technologies.

- Conduct testing, validation, and troubleshooting to ensure functionality and resolve issues.

- Deliver high-quality work, ensuring timely completion of tasks and adherence to requirements.

- Demonstrate openness and initiative in learning Generative AI (GenAI) technologies.

- Strong focus on data-driven decision-making and use of agile methodologies.

- Take ownership of deliverables and proactively identify opportunities for improvement or innovation.

Qualifications:

- 3 to 8.5 years of relevant experience in Salesforce Marketing Cloud Next (MCN), Data 360/Salesforce Data Cloud, or related marketing technology platforms.

Hands-on experience with:

- Set-up Marketing Cloud Next for business unit.

- Flow Builder for campaigns in Marketing Cloud Next.

- Platform events, Apex and LWC.

- Working with CMS workspaces in Business units.

- Agentforce for campaigns and segments.

- Data 360 Data spaces.

- Use of data graphs for personalization.

- Data sync between Salesforce objects and the data model objects in Data 360.

- Data 360 identity resolution and segmentation.

- Salesforce Personalization.

- Audience segmentation and activation.

- Salesforce Setup.

- Contact, data management and data modelling.

- Campaign performance reporting and optimization.

- Strong understanding of customer lifecycle marketing, omnichannel engagement, and campaign operations.

- Experience translating business needs into requirements, user stories, and functional designs.

- Experience working with unified customer data concepts enabled through Data 360.

- Strong communication and stakeholder management skills in client-facing environments.