Consolidated - Affordability Strategic Lead

The Affordability Strategic Lead will be responsible for building, scaling, and optimizing affordability programs across all verticals Retail, Service, Enterprise, and Education.

This role entails collaborating with banks, NBFCs, and fintech partners to design innovative financial offerings to drive device adoption and customer conversion.

Key Responsibility Areas (KRAs):.

Affordability Strategy & Partner Management

- Build strong partnerships with Banks, NBFCs, and Fintechs.

- Co-create customized financial offerings for B2C, B2B, and EDU segments.

- Lead innovation in financial products such as Fin/EMI/Cashback Plans.

- Ensure compliance and partner onboarding for faster roll-out.

Program Design & Execution

- Create and launch FinTech-led affordability plans (Trade-in + EMI).

- Tailor offerings for Switchers and Upgraders.

- Develop exclusive programs in collaboration with OEMs.

Revenue Growth & Conversion

- Design conversion-focused journeys across all customer types.

- Drive activation and adoption of paper finance and EUP.

Stakeholder Management

- Align internal stakeholders including retail, e-com, service, and training teams.

- Manage relationships with Apple and Servify for affordability programs.

Innovation & Customer Proposition

- Create new bundled propositions (eg,device + insurance + upgrade).

- Use analytics to identify new affordability cohorts.