Concept Public Relations - Public Relations Account Manager - BFSI Sector

We are looking for a PR Manager for our BFSI Sector for our Mumbai branch.

Job Title: PR Account Manager - BFSI Sector.

Location: Mumbai.

Company: Concept PR.

Experience: 4-6 years.

Sector Focus: Banking, Financial Services, Insurance (BFSI).

About Concept PR:.

- Concept PR is one of India's leading full-service public relations agencies with deep domain expertise in financial communications.

- With decades of experience and a strong legacy in managing IPOs, financial institutions, and BFSI brands, we are trusted partners for clients looking to build reputation and influence in the financial world.

Role Overview:.

- We are seeking a passionate and strategic PR Account Manager to join our BFSI team in Mumbai.

- The ideal candidate will have a proven track record of managing PR for financial clients and a strong network within financial and business media.

- This is a client-facing role that demands media-savvy thinking, sharp communication, and a deep understanding of the BFSI ecosystem.

Key Responsibilities:.

- Manage and grow key BFSI accounts including banks, NBFCs, insurance firms, mutual funds, fintech's, and capital markets clients.

- Plan and execute comprehensive PR strategies tailored to financial communication objectives.

- Draft and edit press releases, industry commentaries, media Q&As, and other editorial content.

- Build and maintain strong relationships with top-tier business and financial journalists.

- Proactively pitch stories, manage media interactions, and secure high-impact coverage.

- Monitor industry trends, policy changes, and competitor activity to provide strategic counsel to clients.

- Handle sensitive communications and crisis situations effectively.

- Collaborate with internal teams to deliver integrated PR campaigns.

- Mentor junior team members and contribute to knowledge sharing across the BFSI vertical.

Requirements:.

- 4-6 years of experience in public relations, specifically with BFSI clients.

- Strong network of media contacts across business and financial publications.

- Excellent written and verbal communication skills with an eye for detail.

- Deep understanding of financial terminology, regulatory environment, and market developments.

- Ability to work in a fast-paced environment and manage multiple clients with poise.

- Prior experience handling IPO communications, quarterly earnings, and policy advocacy is a plus.