Comfort Click - Senior PPC Specialist

Description:

Key Responsibilities

- Develop, implement, and manage end-to-end PPC campaigns across Google Search, Display, Shopping, and YouTube.

- Optimize campaigns for ROI, conversions, and customer acquisition while minimizing CPA.

- Conduct detailed keyword research, audience segmentation, and bid strategy optimization.

- Analyze campaign performance and create actionable reports with insights and recommendations.

- Collaborate with creative and content teams to ensure high-performing ad copies and visuals.

- Monitor competitor activity and industry trends to refine campaign strategies.

- Leverage Google Merchant Center and feed management tools for effective Shopping campaigns.

- Test new ad formats, bidding strategies, and landing page experiences to drive continuous improvement.

- Manage monthly budgets and forecast performance outcomes.

Qualifications & Skills:

- Bachelors degree in Marketing, Business, or a related field.

- 4-8 years of hands-on experience in PPC campaign management, with a strong focus on eCommerce.

- Proven expertise in Google Ads, Google Shopping, and YouTube Ads.

- Experience with Bing Ads, Meta Ads, or Amazon Ads is a plus.

- Strong analytical and reporting skills using Google Analytics, GA4, Tag Manager, and Looker Studio.

- Deep understanding of ROAS, LTV, and conversion tracking.

- Proficiency in Excel/Sheets for campaign analysis and data handling.

- Google Ads Certification preferred.

- Self-starter with strong attention to detail and a test-and-learn mindset