Comfort Click - PPC Specialist

Description:

Key Responsibilities:

- Plan, execute, and manage PPC campaigns across Google Search, Performance Max, Display, and Shopping.

- Optimize campaigns daily for ROAS, CPA, and conversion volume.

- Conduct in-depth keyword research, competitor analysis, and audience segmentation.

- Set up and optimize product feeds in Google Merchant Center for Shopping Ads.

- Collaborate with creative and design teams to test ad copy, visuals, and landing pages.

- Monitor campaign performance, analyze data, and prepare actionable reports.

- Stay updated on Google Ads innovations, automation, and best practices.

- Manage budgets effectively and identify opportunities for scaling campaigns.

- Work closely with analytics teams to ensure accurate conversion tracking and attribution.

Qualifications & Skills:

- Bachelors degree in Marketing, Business, or a related field.

- 2-5 years of hands-on experience managing PPC campaigns, preferably in eCommerce or D2C.

- Deep understanding of Performance Max and Google Shopping campaigns.

- Proficiency in Google Ads, Google Analytics (GA4), Tag Manager, and reporting dashboards (e.g., Looker Studio).

- Strong analytical and data interpretation skills.

- Google Ads Certification preferred.

- Proactive, detail-oriented, and driven by performance metrics.

- Experience with Meta Ads or Bing Ads is a plus