Email Marketing Specialist | Klaviyo
Company: Comfort Click.
https://www.comfortclick.co.uk/.
About Us:
Since our inception in 2005, we've rapidly expanded and now serve multiple countries across Europe.
Our UK headquarters, along with our dynamic Indian offices in Hyderabad and Vadodara, are at the forefront of continuous innovation, strongly focused on nurturing in-house talent.
We cultivate a collaborative culture, driven by both our management and employees.
In our fast-paced and energetic environment, decision-making is swift, offering you the chance to grow professionally alongside experienced experts, including our senior management and company owners.
Come and be an integral part of Comfort Click's exhilarating growth story, where your efforts and contributions are deeply valued.
Key Responsibilities:.
- Develop dynamic segmentation strategies to target audiences based on behavior, purchase history, and customer journey stage.
- Implement A/B testing frameworks across subject lines, content blocks, CTAs, send times, and audience sets to optimize campaign performance.
- Collaborate closely with design, content, and product teams to ensure brand consistency and visual appeal in all communications.
- Monitor and report on email metrics: deliverability, open rates, CTR, conversion rates, and revenue attribution.
- Lead email database hygiene, list growth strategies, and compliance (GDPR/CAN-SPAM).
- Continuously research and deploy new strategies, triggers, and personalization techniques to drive lifetime value (LTV) and retention.
Requirement:
- Advanced expertise in Klaviyo (required) including flows, list management, reporting, and integration with Shopify or other eCommerce platforms.
- Experience with other tools like Mailchimp, HubSpot, Clever Tap is a plus.
- Strong understanding of email marketing metrics, best practices, and industry benchmarks.
- Proven experience in building automated journeys that drive retention and repeat purchase behaviour.
- Ability to interpret data and translate insights into action.
- Bonus: Working knowledge of HTML/CSS for email editing or troubleshooting.
Benefits:
- Performance-based incentives.
- 95% of management promoted from within.
- Service recognition awards.
- Dynamic, motivated international team.
- Regular performance recognition awards.
- Fantastic social events.
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