Comfort Click - Digital Marketing Lead

Description:

Key Responsibilities:

- Develop and execute multi-channel growth strategies across Google Ads, Meta Ads, and emerging platforms.

- Manage performance campaigns focused on driving ROI, conversions, and customer acquisition.

- Lead CRO initiatives to optimize user journeys, landing pages, and conversion funnels.

- Analyze campaign performance, track KPIs, and provide actionable insights for improvement.

- Collaborate with creative, product, and tech teams to ensure consistent brand messaging and user experience.

- Implement data-driven experimentation (A/B testing, audience segmentation, funnel optimization).

- Manage marketing budgets efficiently to maximize growth outcomes.

- Stay current with industry trends, algorithm updates, and new ad formats to keep campaigns competitive.

Qualifications & Skills:

- Bachelors degree in Marketing, Business, or a related field (MBA preferred).

- 5-10 years of experience in digital marketing with a strong focus on D2C performance marketing.

- Proven track record of scaling customer acquisition and revenue through Google and Meta Ads.

- Hands-on experience with CRO tools (e.g., VWO, Google Optimize, Optimizely).

- Strong analytical mindset; proficiency in Google Analytics, GA4, Tag Manager, Looker Studio, or similar tools.

- Excellent understanding of campaign attribution, ROAS, and LTV metrics.

- Data-driven decision-maker with strong storytelling and leadership skills.

- Experience managing small teams or agencies preferred