Comfort Click - Country Lead

Description:

Key Responsibilities:

- Develop and execute a full-funnel digital marketing strategy for your assigned market.

- Own performance metrics customer acquisition, CAC, ROAS, retention, and revenue growth.

- Lead cross-channel campaigns across Google, Meta, YouTube, and emerging platforms.

- Collaborate with central brand, creative, and analytics teams to align local strategy with global goals.

- Analyze market trends, audience behavior, and campaign data to uncover insights and opportunities.

- Manage and optimize budgets to deliver efficient growth while maintaining profitability.

- Conduct A/B testing, experiment with new channels, and drive continuous CRO improvements.

- Represent the markets voice understanding local nuances, consumer psychology, and competitive landscape.

- Report directly to the Global Marketing Head with actionable insights and growth plans.

Qualifications & Skills:

- Bachelors degree in Marketing, Business, or a related field (MBA preferred).

- 612 years of experience in digital marketing or growth, ideally with market ownership experience.

- Proven track record of driving growth in D2C, eCommerce, or tech-led businesses.

- Strong expertise in performance marketing across Google, Meta, and other paid channels.

- Experience with data analytics tools (Google Analytics, GA4, Looker Studio, etc.

- Strong business acumen with the ability to translate numbers into actionable strategy.

- Exceptional communication, leadership, and stakeholder management skills.

- Self-starter with an entrepreneurial mindset and a bias for action