Collegedunia.com - Creative Strategist - Online Brand Marketing

Description:

- We are looking for a Creative Strategist who deeply understands Gen Z culture, trends, and digital behaviour.

- This role is perfect for someone who lives on social media, understands what goes viral, and can build a strong online presence for brands.

Key Responsibilities:

- Develop trend-driven content strategies tailored for Gen Z audiences.

- Plan and execute end-to-end social media content across Instagram etc. and short-form platforms.

- Analyze market trends, media consumption patterns, audience preferences, and platform behaviour to identify content opportunities.

- Track social media algorithms, new features, platform updates, and suggest creative approaches accordingly.

- Identify viral moments, hooks, and formats aligned with brand voice.

- Collaborate closely with content creators, designers, and video editors.

- Manage social calendars, campaign ideation, and platform-wise strategies.

- Track performance, insights, and platform analytics to improve engagement.

- Strengthen the brands online presence through innovative and fresh creative ideas.

- Stay updated with pop culture, memes, reels trends, and creator ecosystems.

Requirements:

- 3+ years of experience in social media, content strategy, or digital creation.

- Strong understanding of Gen Z psychology, humour, references, and digital habits.

- Proven experience in managing or growing engaging social media pages.

- Ability to ideate viral concepts and translate them into executed content.

- Excellent sense of aesthetics, storytelling, and digital-first creative thinking.

- Ability to work in a fast-paced, trend-heavy environment.

Ideal Candidate:

- Someone who is plugged into trending reels, meme culture, creator economy.

- Has worked with youth-centric brands, content studios, or social media agencies.

- Thinks creatively, moves fast, and brings fresh creative energy to the table.