Cognizant - Senior Business Analyst - Solutions & Business Development

Description :

Job Summary :

The Sr BA-Solutions & BD role is pivotal in driving business solutions and development strategies within the sales and marketing domain. With a hybrid work model the candidate will leverage their expertise to enhance business processes ensuring alignment with organizational goals. This position requires a minimum of 8 years of experience focusing on optimizing sales and marketing strategies to achieve impactful results.

Responsibilities :

- Collaborate with cross-functional teams to identify business needs and develop solutions that align with sales and marketing strategies.

- Analyze market trends and data to provide insights that drive business development initiatives.

- Develop and implement strategies to enhance customer engagement and satisfaction.

- Facilitate workshops and meetings to gather requirements and translate them into actionable plans.

- Monitor and evaluate the effectiveness of implemented solutions ensuring continuous improvement.

- Provide expertise in sales and marketing processes to optimize business operations.

- Coordinate with stakeholders to ensure seamless integration of solutions across departments.

- Prepare detailed reports and presentations to communicate findings and recommendations.

- Utilize data analytics tools to assess performance metrics and identify areas for improvement.

- Support the development of marketing campaigns that align with business objectives.

- Ensure compliance with industry standards and regulations in all business activities.

- Drive innovation by proposing new ideas and solutions to enhance business growth.

- Maintain strong relationships with clients and partners to foster collaboration and success.

Qualifications :

- Possess a strong understanding of sales and marketing principles and practices

- Demonstrate proficiency in data analysis and interpretation to support business decisions.

- Exhibit excellent communication skills to effectively convey complex information.

- Have experience in project management and the ability to lead initiatives from conception to completion.

- Show adaptability in a hybrid work environment balancing remote and in-office tasks.

- Display a proactive approach to problem-solving and decision-making.

- Hold a bachelors degree in business administration marketing or a related field.

Certifications Required :

- Certified Business Analysis Professional (CBAP)

- Salesforce Certified Marketing Cloud Consultant