CogentHubCX.AI - Head - Marketing

Key Responsibilities:

Marketing Strategy & Execution:

- Develop and execute integrated marketing strategies to position the company as a leader in the global BPO space, focused on demand generation, brand visibility and market share growth.

Brand Management:

- Build and enhance the brand identity across digital and traditional channels. Ensure consistent messaging that resonates with BPO buyers across geographies and industries.

Lead Generation & Campaigns:

- Design and run performance-driven marketing campaigns (email, paid media, webinars, events) to generate qualified leads for sales teams across verticals like customer support, finance & accounting, healthcare and ITES.

Digital Marketing & SEO:

- Oversee website performance, SEO/SEM, content strategy, and digital engagement metrics to drive inbound traffic and improve lead conversion rates.

Content & Thought Leadership:

- Lead the creation of high-impact content white papers, case studies, blogs, and presentationsthat showcase the companys BPO expertise, success stories and innovation in outsourcing models.

Market Intelligence & Positioning:

- Analyze competitor strategies, market trends, and buyer behavior to refine messaging, service positioning, and go-to-market (GTM) plans.

Sales Enablement:

- Collaborate closely with the business development team to create pitch decks, collateral and client-facing materials that support the sales cycle and strengthen the value proposition.

Events & Partnerships:

- Plan and execute participation in global BPO expos, trade shows, webinars and industry forums. Build partnerships with research firms and analysts to gain visibility.

Required Skills & Qualifications:

- Bachelor's degree in Marketing, Communications, or Business (MBA preferred)

- 12+ years of B2B marketing experience with at least 5 years in a leadership role in the BPO or outsourcing industry

- Strong understanding of BPO services, customer acquisition lifecycle, and global outsourcing trends

- Proven ability to develop and execute strategic marketing plans that drive growth and measurable ROI

- Expertise in digital marketing platforms, marketing automation (e.g., HubSpot, Marketo), and CRM tools (e.g., Salesforce)

- Excellent storytelling, content development, and presentation skills

- Analytical mindset with experience in data-driven marketing decisions

- Willingness to travel for client meetings, events, and international marketing initiatives