General Role Description: - The Head of Marketing (HOM) will be responsible for steering the company's marketing strategies to bolster brand awareness & reputation, ICP lead & pipeline generation, and employer branding. - This leader will oversee the complete Marketing and Communications department, ensuring alignment with the organization's broader goals and objectives. - This role would be a great - t for marketing leaders who are looking for their next big challenge to elevate a successful Digital Commerce agency to the next league thereby enabling us to acquire larger clients / charge higher rates and thus boost our topline revenue. - The role needs someone who is a born marketer as well as an entrepreneur with - re in the belly to achieve the unachieved. Roles and Responsibilities: 1. Devise and oversee the execution of comprehensive & innovative marketing strategies that bolster brand reputation and drive lead generation. 2. Lead, inspire, and manage the Marketing and Communications department, ensuring synergy in strategies and alignment with Codilar's mission. 3. Spearhead content initiatives, from in-depth blogs and case studies to dynamic YouTube videos, keeping Codilar at the forefront of industry thought leadership. 4. Organize customer and community events to spread word about Codilar to drive lead generation (Roundtables, conferences, meetups, roach-shows etc( 5. Manage, sponsor, and actively participate in industry events, fortifying Codilar's presence and in- uence in the digital commerce space. 6. Collaborate closely with Codilar's leadership to ensure marketing efforts are in tune with organizational objectives and strategies. 7. Continuously optimize and improve the company website, ensuring it effectively showcases our expertise and success stories. 8. Drive employer branding initiatives through creative and engaging content on various platforms. 9. Own and execute all o- ine & digital marketing activities producing results (SEO, SMO, PPC, Content Marketing, Events, Youtube, Customer Success Stories etc) Desired Skills and Experience: 1. Proven experience in a senior marketing role, preferably within the digital commerce industry. 2. Strong expertise in a wide array of digital marketing channels such as SEO, PPC, email marketing, and social media. 3. Strong knowledge and experience in executing Account Based Marketing (ABM) to mid-market and enterprise clients 4. Familiarity with eCommerce solutions, platforms, technologies and trends like will be a distinct advantage. 5. Exceptional leadership qualities, with a track record of successfully leading and inspiring marketing teams. 6. Solid understanding of budget management, ensuring optimal allocation and ROI. 7. Demonstrable expertise in crafting and executing own o- ine and online events as well as participation and sponsorship strategies in 3rd party industry events. 8. Outstanding communication skills, both verbal and written, complemented by excellent stakeholder management capabilities. 9. A forward-thinking mindset, always staying ahead of digital marketing trends and shifts.

Bangalore

Codilar Technologies - Head - Marketing 

Job Description for Codilar Technologies - Head - Marketing  in Codilar Technologies in  Bangalore for (10-15) years of experience. Apply Now!