Codebase - Business Development Specialist

Job Description:

- To provide sales and marketing support in building a pipeline of leads to meet business plans, and company objectives.

- Responsible for generating leads through phone calls, social media, and emails.

Key Responsibilities:

- Conduct thorough research to identify key decision-makers and target accounts within designated regions (USA, EMEA, APJ, APAC).

- Manage the full lead nurturing lifecycle.

- Coordinate meeting and ensure all parties are well-prepared and follow up with prospects to confirm meetings and manage any schedule changes.

- Work closely with technical, delivery, sales, and marketing teams to develop compelling proposals, solutions, and targeted outreach strategies.

- Maintain accurate and up-to-date records of all prospecting activities and interactions in the CRM tools (like HubSpot, Salesforce, etc).

- Continuously monitor industry trends, market developments, and competitor activities to identify new opportunities for business growth.

- Participate in regular training and professional development activities to enhance sales skills and product knowledge.

Qualifications:

- Bachelor's/Master's degree in Marketing or Business Administration

- Minimum of 4 years of experience conducting outbound prospecting activities, utilizing various communication channels to generate new leads and opportunities.

- Experience with cold calling and email campaigns

- Experience with research and maintaining databases

- Proficient in MS Office including Word, Excel, Outlook, and other tools for email campaign

- Experience in using CRM

- Strong project and time management skills

- Experience working with America/Canada-based companies (preferred)

Personal Requirements:

- Strong verbal and written communication skills.

- Must be able to clearly and effectively communicate work status and key findings.

- Ability to multitask, prioritize tasks, and quickly adjust in a growing environment.

- Comfortable working both independently and as part of a larger team to meet deliverables.

- Attention to details.

- Friendly, helpful and positive attitude