Key Responsibilities:
- Develop and execute comprehensive marketing strategies aligned with business goals.
- Manage and optimize various marketing campaigns, including Performance Marketing initiatives.
- Conduct in-depth market research and trend analysis to identify new opportunities and inform strategy.
- Oversee the day-to-day operations of the marketing team, ensuring efficiency and effectiveness.
- Drive initiatives related to SEO, PPC, and Email Marketing.
- Analyze campaign performance, providing insights and recommendations for continuous improvement.
- Collaborate with sales and product teams to ensure marketing efforts support overall business objectives.
- Stay updated with the latest marketing tools, techniques, and industry best practices.
- Manage projects effectively, ensuring timely delivery and adherence to budgets.
Required Qualifications:
- 5+ years of experience in marketing roles, with a strong focus on digital and performance marketing.
- Proven expertise in Performance Marketing.
- Demonstrated experience in market research and trend analysis.
- Proficiency in SEO, PPC, and Email Marketing.
- Strong understanding of the latest marketing tools and techniques.
- Excellent communication and leadership skills.
- Proven Project Management and Team Management skills.
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