Position Summary

The co-founder will be responsible for defining and executing the company's overall business strategy, driving revenue growth, strengthening brand positioning, expanding digital and marketplace presence, and building a high-performance leadership culture. The ideal candidate combines entrepreneurial leadership with strong experience in consumer brands, e-commerce, nutraceuticals, health & wellness, or beauty/personal care industries.

Key Primary Responsibilities

Strategic Leadership

- Define and execute the company's long-term vision, mission, and growth strategy

- Lead annual and multi-year business planning, budgeting, and performance management

- Identify market opportunities, category expansion, and innovation pipelines

- Build a scalable and sustainable business model focused on profitable growth

Revenue & Growth

- Drive revenue growth across:

- D2C website

- Tata 1MG, PharmEasy, Amazon, Flipkart, Quick Commerce Platforms and other marketplaces

- Subscription and retention programs

- New product launches (supported by existing doctor expertise)

- Optimize customer acquisition, retention, and lifetime value

- Expand market share in women's wellness and nutraceutical categories

E-commerce & Marketplace Excellence

- Scale D2C performance through conversion optimization, CRM, retention, and analytics

- Build marketplace growth strategies including advertising, catalog optimization, pricing, and visibility

- Improve operational efficiency across fulfilment, inventory, and customer service

Financial & Operational Leadership

- Own P&L management, profitability, cash flow, and financial performance

- Develop KPI-driven operational systems and reporting structures

- Improve margins through supply chain, procurement, and operational efficiencies

- Partner with investors, board members, and external stakeholders as needed

Team & Culture

- Build and mentor a high-performing leadership team

- Foster a culture of accountability, innovation, agility, and collaboration

- Attract and retain top talent across functions

- Promote diversity, inclusion, and women-centric leadership values

Key Secondary Responsibilities

Brand & Consumer Strategy

- Strengthen the company's positioning as a trusted women's wellness brand

- Oversee brand marketing, digital marketing, influencer partnerships, and content strategy

- Ensure strong consumer engagement and customer satisfaction

- Champion consumer-centric product innovation based on insights and trends

Product & Innovation

- Collaborate with R&D and product teams to develop science-backed nutraceutical products

- Ensure products align with regulatory standards and quality benchmarks

- Drive innovation in formulations, packaging, and wellness experiences