CMO/CRO Role - D2C Brand - IIM/ISB/MDI/FMS - Ex Consulting Experience, ideally MBB Job Description: Strategic Marketing Leadership & Brand Development: - Develop and execute a comprehensive marketing strategy that aligns with brand values, vision, and revenue targets. - Lead brand positioning, ensuring the organization stands out in the market for its USPs. - Oversee all aspects of brand communications across digital, retail, and influencer channels to ensure consistency and authenticity. Revenue Growth & Profitability: - Drive significant revenue growth by developing customer acquisition and retention strategies that maximize lifetime value (LTV) and optimize return on investment (ROI). - Set and monitor key performance indicators (KPIs) including customer acquisition costs (CAC), average order value (AOV), and revenue growth per channel to ensure alignment with company financial goals. E-commerce & Marketplace Strategy: - Lead the e-commerce and marketplace strategy, ensuring optimal performance on both the company website and on third-party platforms such as Nykaa and Amazon. - Oversee product listing optimization, customer reviews, and promotional campaigns to drive visibility, improve search rankings, and increase conversions on these platforms. Customer Acquisition & Retention: - Spearhead customer acquisition efforts through targeted digital marketing campaigns, while maintaining a cost-efficient customer acquisition funnel. - Build and execute a comprehensive retention strategy focused on customer loyalty, repeat purchases, and increased customer engagement through email marketing, loyalty programs, and personalized offers. Data-Driven Decision Making & Growth Optimization: - Use advanced data analytics and consumer insights to continuously track, evaluate, and optimize marketing campaigns, ensuring they deliver measurable results. - Implement conversion rate optimization, and customer segmentation to drive growth and improve overall marketing effectiveness. - Use data to inform decisions across all marketing channels, ensuring continuous performance improvements and efficient use of the marketing budget. Team Leadership & Collaboration: - Lead, inspire, and mentor the internal marketing team, fostering a collaborative environment focused on innovation, creativity, and excellence. - Collaborate with the product development, sales, and operations teams to ensure cohesive strategies that drive successful product launches and meet overall business objectives. - Work closely with senior leadership to align marketing initiatives with business goals and financial targets. - Social Media Marketing, Influencer Marketing and Public Relations. - Develop and execute a social media strategy that enhances brand awareness, drives engagement, and fosters a loyal online community. - Build a strong social presence through organic and paid campaigns, user-generated content, and collaborations with brand ambassadors and influencers to engage directly with target audiences, boost brand credibility, and drive traffic to e-commerce channels. - Manage key influencer and affiliate partnerships to drive awareness and sales, ensuring that all collaborations align with the brand's values and target audience. - Develop and execute a PR strategy to elevate the brand's presence and thought leadership in the clean beauty industry. Budget & Resource Management: - Oversee the marketing budget, ensuring optimal allocation across channels to maximize impact and efficiency. - Continuously monitor spend and performance to make data-backed decisions about resource distribution and campaign adjustments. Mandatory Requirements: - You should have at least 5+ years of experience from Top B schools only (IIM's/ISB equivalent). - You should have experience of consulting from top consulting organizations only, ideally MBB.

Delhi NCR

CMO/CRO Role - D2C Brand - IIM/ISB/MDI/FMS 

Job Description for CMO/CRO Role - D2C Brand - IIM/ISB/MDI/FMS  in LAGRANGE POINT INTERNATIONAL PRIVATE LIMITED in  Delhi NCR for (5-11) years of experience. Apply Now!