Cluster Lead - Alcoholic Beverages

Key Responsibilities:

1. Drive primary and secondary sales, revenue growth and market share across the assigned territory.

2. Manage and strengthen distributor relationships, ensuring distributor profitability and operational efficiency.

3. Expand market reach, numeric distribution and outlet coverage across General Trade and other relevant channels.

4. Drive inventory management, forecasting, demand planning and stock rotation.

5. Ensure effective market execution, product availability, trade promotions and merchandising.

6. Monitor commercial performance, trade schemes, pricing and distributor settlements.

7. Build distributor capabilities and improve sales team productivity.

8. Ensure compliance with state excise regulations and statutory requirements.

Candidate Profile:

1. 5-8 years of relevant experience in Sales, Distribution or Commercial Operations.

2. Prior experience in the Alcoholic Beverages (Alcobev) industry is mandatory.

3. Strong understanding of Andhra Pradesh & Telangana markets.

4. Established relationships with distributors and State Bonders.

5. Proven expertise in distributor management, sales execution and territory business planning.

6. Strong commercial acumen, negotiation and stakeholder management skills.

7. Bachelor's degree required; MBA preferred.