Club Mahindra - Corporate Manager - Performance Marketing

Organization Overview

- Mahindra Holidays & Resorts India Ltd. (MHRIL), a part of Leisure and Hospitality sector of the Mahindra Group, offers quality family holidays primarily through vacation ownership memberships and brings to the industry values such as reliability, trust, and customer satisfaction.

- MHRIL has resorts across India & abroad and its subsidiary, Holiday Club Resorts Oy (HCR), Finland, a leading vacation ownership - company in Europe has Timeshare Properties (Including 9 Spa Resorts) across Finland, Sweden, and Spain

- Over the last decade, MHRIL has established itself as a market leader in the family holiday business. The company has followed a two-pronged strategy - rapidly increasing its bouquet of resorts to provide more variety in holidaying options and enhancing its service levels to its members to provide delight at every point of interaction.

- The company is planning to add 15 new destinations in the next 5 years and is set a target of increasing room count to 10,000 by FY30

Position Summary

We are looking for a dynamic and commercially driven Performance Marketing professional to lead customer acquisition, direct booking growth, and revenue generation for Club Mahindra's FIT business. The role will be responsible for managing performance marketing initiatives, improving website conversion, driving events business revenue, optimizing online presence across travel and event platforms, and enhancing the effectiveness of inbound sales channels.

Key Responsibilities

Direct Booking Growth

- Drive growth in direct bookings across Club Mahindra resorts.

- Increase the contribution of direct bookings to the overall FIT business.

- Develop and execute acquisition strategies to improve revenue and profitability.

Performance Marketing

- Plan, execute, and optimize digital marketing campaigns across paid media channels.

- Manage media budgets, agency relationships, and campaign performance.

- Drive improvements in customer acquisition cost, ROAS, and overall marketing efficiency.

Website & Conversion Rate Optimization

- Lead initiatives to enhance the direct booking website experience.

- Improve booking funnel performance and conversion rates.

- Work with internal and external stakeholders to implement CRO best practices.

Events Business Growth

- Manage listings and visibility across relevant event and travel platforms.

- Drive lead generation and revenue growth for weddings, MICE, corporate events, and group outings.

- Partner with resort teams to maximize conversion of event inquiries.

Online Reputation Management

- Monitor and improve resort ratings and reviews across OTAs.

- Work closely with the ORM team to strengthen guest feedback performance.

Inbound Sales Optimization

- Manage the digital-to-sales funnel for FIT inquiries.

- Improve lead-to-booking conversion rates through process improvements and performance tracking.

- Collaborate with business, sales and contact center teams to maximize revenue opportunities.

Trade Marketing & Partnerships

- Manage participation in travel trade shows, exhibitions, and industry events.

- Identify partnership opportunities that support business growth and brand visibility.

- Generate qualified leads and business opportunities through industry engagement.

Revenue & Commercial Performance

- Drive growth in ARPU, occupancy, and gross revenue through performance-led initiatives.

- Track and report business performance against revenue and acquisition targets.

- Provide insights and recommendations to improve overall commercial outcomes.

Candidate Profile

Education

MBA in Marketing, Business Management, Digital Marketing, or a related field.

Experience

10 - 15 years of experience in performance marketing, hospitality marketing, travel, e-commerce, or related industries.

Skills & Competencies

Functional Skills

- Google Ads & Analytics

- Meta Ads

- CRO & A/B Testing

- CRM & Marketing Automation

- OTA Management

- Revenue Analytics

Behavioural Competencies

- Strong analytical skills

- Data-driven decision making

- Stakeholder management

- Ownership and execution excellence

- Cross-functional collaboration

Key Success Metrics

- Growth in direct booking contribution

- Increase in FIT revenue and ARPU

- Improvement in website conversion rates

- Growth in events business revenue

- Improvement in online ratings and reviews

- Improvement in lead-to-booking conversion rates