Description:

"IIM Postgraduates Only"

About the Role

We are looking for a dynamic and creative Product/Platform Marketing Manager (PPM) to drive demand generation, content development, and go-to-market execution across CloudAngles product suite including CloudOptimax, QAngles, mLangles, TestingAIde, Dangles, and more.

This role is ideal for someone with a strong B2B tech marketing mindset and the ability to translate platform capabilities into compelling customer value.

Key Responsibilities

1. Marketing Qualified Leads (MQLs)

- Execute targeted demand-generation campaigns to drive high-quality MQLs.

- Collaborate with sales teams to refine MQL definitions and lead nurturing workflows.

- Track, measure, and report lead-to-opportunity conversion metrics.

2. Content Development

- Research, draft, and publish whitepapers, case studies, blogs, and thought-leadership material.

- Create use-casedriven demo scripts and collateral tailored to buyer personas (CIOs, CTOs, QA Managers, Data Scientists, etc.).

- Develop LinkedIn campaigns, email content, event collaterals, and sales outreach copy.

3. Go-To-Market (GTM) Execution

- Contribute to GTM plans for product launches and new feature rollouts.

- Build persona-aligned sales decks and pitch assets for industries such as Pharma, BFSI, Manufacturing, and more.

- Work closely with product and engineering teams to ensure messaging aligns with market needs.

4. Sales Enablement

- Provide sales teams with battle cards, pitch decks, demo narratives, and competitive intelligence.

- Participate in customer conversations to support platform storytelling and articulate business value.

- Translate product capabilities into impact-driven outcomes that influence client decisions.

5. Event & Campaign Support

- Support the execution of webinars, LinkedIn Lives, industry events (e.g., Q2B, FinOps expos), and product showcases.

- Manage marketing automation tools such as Apollo, ActiveCampaign, and LinkedIn Ads for lead outreach and engagement.

- Monitor campaign ROI and optimize strategies for improved conversions.

Core Skills

- Strong B2B SaaS/technology marketing orientation with a sales-driven approach.

- Proficiency in creating structured content: whitepapers, case studies, blog articles, and pitch decks.

- Hands-on exposure to MarTech/CRM tools (HubSpot, Apollo, LinkedIn Sales Navigator, GA4, etc.).

- Foundational understanding of cloud, AI/ML, data platforms, and quantum technologies (training will be provided).

- Analytical mindset with the ability to interpret funnel metrics and campaign performance.

- Excellent written, verbal, and presentation communication skills.

Role Expectations

- Deliver a consistent flow of high-quality MQLs contributing to pipeline growth.

- Build a strong repository of persona-based content (blogs, demos, whitepapers).

- Support measurable uplift in customer conversions through compelling marketing assets.

- Maintain strong collaboration with sales teams and receive positive feedback on enablement materials.

- Demonstrate ownership of end-to-end platform marketing initiatives.