Cloudangles - Manager - Marketing

Description:

Job Summary

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that drive high-value leads and enhance the overall growth of our SaaS products and services. This role requires a strategic thinker with a proven track record in generating high-quality leads through innovative marketing efforts. The ideal candidate will have 7-9 years of experience in B2B marketing, particularly within the SaaS industry.

Key Responsibilities

Team Leadership:

- Lead, mentor, and manage the marketing team to ensure high performance and professional growth. Foster a collaborative and innovative work environment.

Lead Generation Strategy:

- Develop and implement a robust lead generation strategy tailored to our target market- primarily the United States.

- Focus on attracting high value leads and optimizing the marketing funnel to convert them into qualified opportunities.

- Work with vendors or lead generation companies to run the motion.

Campaign Management:

- Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, content, social media, email, and events.

- Ensure campaigns are data-driven and aligned with company objectives.

Market Analysis:

- Conduct market research and competitive analysis to identify trends, opportunities, and challenges.

- Use insights to refine marketing strategies and tactics.

Performance Tracking:

- Monitor and analyze key performance metrics and ROI of marketing initiatives.

- Provide regular reports and insights to the executive team, recommending adjustments as needed to achieve goals.

Brand Positioning:

- Enhance brand positioning and awareness in the market through strategic messaging, thought leadership, and consistent brand representation.

Events and Networking:

- Identify and participate in international technology events and summits to increase brand visibility and build a robust leads pipeline.

Budget Management:

- Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.

Website Management:

- Oversee the management, content strategy, and performance optimization of the company's website.

- Ensure the website is user-friendly, SEO-optimized, and continuously updated to reflect the company's offerings, brand messaging, and lead generation goals.

- Collaborate with designers and developers to improve functionality and user experience.

Qualifications

Experience:

- 7-9 years of experience in marketing, with a strong emphasis on lead generation and demand generation within the SaaS or technology sector.

Education:

- MBA from a premier institute.

- Bachelors degree in computer science with a strong understanding of technology or an understanding of the AI/ML space will be a plus.