Cloud Odyssey - Salesforce Marketing Cloud Lead

Description:

- A pure-play Salesforce and MuleSoft partner since 2021, Cloud Odyssey brings together the enthusiasm and innovation of a young company with the extensive experience and expertise of its people.

- With a global track record of over 100 successful projects, a consistent 5/5 customer satisfaction rating, and deep domain expertise across key industries, were quickly establishing ourselves as the go-to partner for Salesforce and MuleSoft in Asia, Europe and North America.

- Were seeking a passionate SFMC Lead to join our Salesforce team and elevate our customer engagement strategies.

- Youll be instrumental in designing personalized journeys, dynamic content, and scalable automations that drive meaningful interactions across channels.

- Total Years of Experience: 4+ Years

Key Responsibilities:

- Must Have: handled as module leader with team under him/her and client management).

- 4+ years relevant exp in SFMC

- Develop and maintain personalized campaigns using Mobile Studio, Journey Builder, Email Studio, and Automation Studio

- Implement dynamic content using AMPscript/SSJS and data extensions

- Build and optimize customer journeys with real-time triggers and segmentation logic

- Collaborate with marketing strategists to translate business goals into technical solutions

- Integrate SFMC with external systems using REST/SOAP APIs

- Create custom reports and dashboards to track campaign performance

- Ensure data hygiene, compliance, and best practices in audience targeting

Required Skills & Qualifications:

- 2+ years of hands-on experience in Salesforce Marketing Cloud

- Proficiency in AMPscript, SQL, and HTML/CSS

- Strong understanding of personalization strategies and customer segmentation

- Experience with Mobile Studio, Journey Builder, Automation Studio, and Email Studio

- Familiarity with API integrations and data modelling

- Salesforce Marketing Cloud Developer or Email Specialist certification (preferred)

- Excellent problem-solving and communication skills

Nice to Have:

- Experience with Mobile Studio, Advertising Studio, or Interaction Studio

- Knowledge of Jira, Workfront, or other workflow tools

- Exposure to A/B testing, multi-variate testing, and campaign optimization

Why join us?

- Competitive compensation and benefits package.

- Opportunity to work with a dynamic and innovative team.

- Career growth and development opportunities.

- Flexible work environment and a strong emphasis on work-life balance