Cloud Certitude - Performance Marketing Specialist

Description:

We are seeking a highly skilled Performance Marketing Specialist with a strong background in real estate marketing to lead our digital growth initiatives.

The ideal candidate will have hands-on experience in managing and optimizing Google Ads, Meta Ads, and SEO strategies, along with the ability to craft effective social media marketing plans that drive quality leads and conversions.

Key Responsibilities:

Paid Advertising (Google Ads & Meta Ads):

- Plan, execute, and optimize high-performing paid campaigns across Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram).

- Conduct keyword research, audience targeting, bidding strategy, and A/B testing to maximize ROI.

- Monitor daily campaign performance and adjust strategies to achieve KPIs such as CPL, CTR, ROAS, and lead quality.

- Create compelling ad copies, creatives, and landing page recommendations for optimal conversions.

SEO (Search Engine Optimization):

- Develop and implement on-page, off-page, and technical SEO strategies to enhance organic visibility.

- Conduct keyword research, competitor analysis, and content optimization.

- Monitor website performance using tools like Google Search Console, Google Analytics,

SEMrush, or similar platforms.

- Work closely with content and development teams to improve search rankings and organic lead generation.

Social Media Strategy:

- Create and manage data-driven social media strategies tailored to real estate audiences.

- Plan and schedule content across platforms such as Facebook, Instagram, LinkedIn, and YouTube.

- Analyze performance metrics and optimize campaigns for engagement, reach, and conversions.

- Coordinate with creative teams to develop engaging posts, videos, and reels.

Analytics & Reporting:

- Track performance across all digital channels and generate actionable insights.

- Prepare weekly and monthly reports highlighting campaign metrics, learnings, and optimization plans.

- Utilize tools like Google Analytics, Meta Ads Manager, and CRM platforms for data-driven decisions.

Required Skills & Qualifications:

- 3+ years of hands-on experience in performance marketing.

- Proven experience in real estate digital marketing is highly preferred.

- Strong proficiency in Google Ads, Meta Ads, and SEO strategies.

- Ability to manage budgets, optimize campaigns, and achieve lead-generation targets.

- Strong analytical skills with expertise in tools such as Google Analytics, Tag Manager, Search Console, etc.

- Understanding of social media platforms and content strategies.

- Excellent communication skills, creativity, and attention to detail.

Preferred Qualifications:

- Experience working with CRM platforms and marketing automation tools.

- Basic understanding of landing page optimization, funnels, and lead nurturing.

- Certification in Google Ads, Meta Blueprint, or SEO is an added advantage.

Location: Gurugram.

On site Job , 6 days working (Monday off).