Role Overview:

As the Client Service Director for BTL and Events, you will serve as the strategic bridge between our agency's creative capabilities and our clients' brand objectives. You will lead high-stakes engagements, overseeing the end-to-end execution of complex BTL campaigns and large-scale events in the Delhi market. Day-to-day, you will mentor account teams, navigate complex stakeholder relationships, and ensure that every activation not only meets but exceeds brand expectations. By driving operational excellence and fostering long-term client partnerships, you will directly influence the agency's revenue growth and solidify our reputation as a leader in experiential marketing.

Key Responsibilities:

- Direct large-scale BTL and event projects from conceptualization to execution to ensure brand consistency and high-impact consumer engagement.

- Manage senior-level client relationships by providing strategic counsel and proactive solutions that align with their evolving business goals.

- Lead cross-functional teams, including creative, production, and operations, to deliver seamless campaign rollouts within defined timelines and budgets.

- Oversee vendor and partner ecosystems to negotiate favorable terms and maintain high standards of service delivery for all on-ground activities.

- Develop and implement robust sales strategies to identify new business opportunities and expand the agency's footprint within existing accounts.

- Monitor campaign performance metrics and provide actionable insights to clients, ensuring continuous improvement and measurable ROI.

Required Skillset:

- Demonstrated expertise in managing end-to-end BTL marketing and event management lifecycles, with a proven track record of handling high-value accounts.

- Exceptional ability to lead and mentor diverse teams, fostering a culture of high performance and creative problem-solving.

- Strong commercial acumen with the ability to translate brand vision into effective sales and engagement strategies.

- Excellent communication and negotiation skills, capable of influencing senior stakeholders and managing complex vendor relationships.

- Proven capacity to thrive in a fast-paced, on-site environment in Delhi, balancing multiple high-priority projects simultaneously.

- A minimum of 8 - 14 years of professional experience in the experiential marketing or advertising industry, preferably with a background in top-tier agencies.

- A postgraduate degree in Marketing, Communications, or Business Administration from a reputed institute is preferred.