Client Lead - Marketing Technology
Description:
- Work with clients to define and execute MarTech strategies to support personalization, automation and analytics tailored to their business and marketing objectives.
- Oversee the management and optimization of marketing technology stacks including CRM, marketing automation, analytics and customer engagement.
- Ensure seamless data integration across platforms enabling unified customer views and actionable insights
- Partner with client stakeholders to enable automated, scalable and personalized campaigns driving marketing efficiency through process automation and campaign orchestration.
- Leverage experience in audience management and activation to build campaign audiences and set up audience journeys across marketing channels.
- Develop POVs on emerging trends and best practices and contribute towards creation of proposals including crafting technical solutions, project plans and effort estimations.
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