Clear - Senior Copywriter

KEY RESPONSIBILITY:

- Conceptualize and execute (hands-on) creative copywriting.

- Drive marketing collateral, create business-driven problem-solving content stories/campaigns.

- Closely work with the Design team for creative solutions.

- Research, assist, and present new ideas for a variety of creative marketing campaigns.

- Ability to formulate briefs, ideate, and help the team come up with unique ideas

- Must understand consumer journey and simulate relevant outcomes

- Proactively facilitate A/B testing to help improve the quality and CTR of creatives

- Act as an active contributor to brainstorming discussions.

- Must have the ability to ideate and be able to contribute to various creative wireframes

- Work towards doing things differently with available guidance for various brands & themes

- Must evolve campaign ideas, work with external agencies, freelancers, and internal teams

- Take complete ownership of the team & projects assigned.