Job Title: D2C Analyst - Deal Sourcing

About Clay D2C Club:

Clay D2C Club (clayd2c.club) is India's exclusive capital platform for Direct-to-Consumer founders a joint venture between Clay Capital and The FundingKart. We help D2C brands across beauty, food & beverage, fashion, health & wellness, and lifestyle raise the right capital at the right stage through debt (25L25Cr) and equity ($100K$10M).

We're a small, high-ownership team. If you want a front-row seat to how early-stage capital markets work and want to build something visible this is the role.

The Role:

A dual-function role designed for someone who can originate deals and build the brand presence. You will source fundraising mandates from D2C founders actively looking to raise, while simultaneously growing Clay D2C Club's visibility across LinkedIn, Instagram, and the broader startup ecosystem.

Deal Sourcing:

- Identify and reach out to early-stage and growth-stage D2C brands seeking debt or equity capital.

- Build targeted outreach lists using LinkedIn, Tracxn, Crunchbase, accelerator networks, and D2C founder communities.

- Run structured outreach via email, LinkedIn, and WhatsApp qualify leads on revenue, funding need, and stage.

- Maintain a live CRM pipeline with deal status, follow-ups, and handoff notes for the deal team.

- Track the D2C ecosystem brand launches, funding news, community chatter to spot mandates early.

- Represent Clay D2C Club at startup events, demo days, and founder meetups.

Branding & Marketing:

- Own and grow Clay D2C Club's presence on LinkedIn and Instagram content calendar, posts, stories, and engagement.

- Write and publish founder-focused content: funding insights, D2C ecosystem news, portfolio stories, and platform updates.

- Manage the weekly/monthly newsletter to the founder community.

- Build organic reach through SEO-friendly articles, founder spotlights, and thought leadership content.

- Coordinate with the founding team to amplify key announcements, cohort launches, and partnership news.

- Track content performance and iterate based on what resonates with D2C founders.

Experience:

- 1- 3 years of experience in investment banking, startup ecosystem, venture capital, financial services, B2B sales, or content/brand marketing.

- Strong written communication both in outreach copy and public-facing content.

- Comfortable working independently and managing multiple workstreams without micromanagement.

- Genuine interest in Indian D2C brands and the consumer startup ecosystem.

- Bonus: existing network in D2C, startup, or investor communities.

Why Join:

- Real ownership from day one no bureaucracy, no waiting for sign-offs.

- Build a public brand you can be proud of your content will carry Clay D2C Club's voice.

- Early team advantage you'll grow with the platform.