Position title: Publication & Content Specialist

Practice: Carbon Markets

Reporting to: Manager

Work Type & Schedule: Full time; Permanent role;

Work Location: Okhla, New Delhi;

cKinetics is seeking a Publication & Content Specialist with a strong interest in content management and digital communication.

- This role is perfect for someone eager to contribute to a team that is at the forefront of impactful, cutting-edge work in a rapidly evolving sector.

- We are a team dedicated to the growing sustainability space, focusing on compliance carbon, voluntary, and clean fuel markets globally.

- As we continue to expand our capabilities and develop new products, our goal is to support companies with their market intelligence needs.

- We are looking for individuals who are passionate about sustainability and client engagement, and who are eager to take ownership, build, and drive initiatives forward.

- This position is part of our carbon markets team, which is primarily based in New Delhi, with a diverse extended team operating globally.

Purpose of the position:

- As a Publication Expert in the carbon markets team, you will play a crucial role in ensuring the flawless presentation of content across our platform, website, and communication channels.

- You will be the guardian of our brand's consistency and user experience, ensuring our content is not only well-formatted and accurate but also strategically positioned for maximum reach and engagement.

- Your work will directly impact how our clients interact with our platform, ensuring they have access to high-quality reports, up-to-date event information, and a seamless online experience.

- In addition to maintaining content quality, you will be responsible for optimizing our content across digital channels to ensure high rankings in search engines, driving increased visibility.

- his includes staying ahead of market trends by monitoring competitors, analyzing their content strategies, and providing insights to strengthen our position in the market.

- Your expertise will help our platform stand out as a trusted resource in the market intelligence space, enhancing both client satisfaction and engagement.

Key responsibilities:

Content Presentation & Quality Assurance:

- Review and ensure flawless formatting, accuracy, and presentation of all client-facing reports, articles, and content across our website platform, and communications.

- Maintain brand consistency, ensuring content aligns with company guidelines and standards.

Website Content Management & SEO Optimization:

- Oversee the content on the website, ensuring it is up-to-date, relevant, and well-structured.

- Implement SEO best practices for on-page optimization, ensuring content ranks high in search engines to maximize visibility and reach.

- Monitor and track SEO performance and make recommendations for continuous improvement.

Campaigns & Newsletter Management:

- Manage the creation, scheduling, and distribution of newsletters, ensuring they are engaging, error-free, and align with company objectives.

- Coordinate and execute email campaigns to engage clients, share updates, and drive platform usage.

Competitor Tracking & Market Analysis:

- Monitor competitor content strategies and website performance to identify trends, gaps, and opportunities for improvement.

- Provide actionable insights to enhance content positioning and maintain a competitive edge in the market.

Event Management & Client Communication:

- Collaborate with the events team to update event-related content on the website and ensure timely, accurate communication to clients.

- Support team in building a CRM database.

Content Marketing Support:

- Work closely with other functional teams to ensure timely delivery and distribution of content, support in social media marketing and other content initiatives.

- Collaborate in developing content strategies that engage our target audience, enhance platform engagement, and improve the marketing and visibility of published content.

Client Interface & Experience:

- Ensure that all content delivered through the platform and website provides a seamless and informative experience for clients.

- Regularly update client-facing sections of the website, ensuring accurate, timely information about services, events, and industry trends.

Required Qualifications & Skillsets:

Educational Qualifications:

- A Master's degree in communications, Marketing, Business, or a related field.

- Fresh graduates or candidates with 1-2 years of experience in content management, digital marketing, or related roles are encouraged to apply.

Technical Skills:

- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

- Basic understanding of SEO best practices while experience of using SEO tools will be a plus.

- Familiarity with email marketing platforms (Mailchimp); basic knowledge of WordPress websites will be an added advantage.

- Experience with design tools such as Canva is desirable but not essential.

Content Creation & Quality Assurance:

- Strong attention to detail with the ability to proofread and ensure high-quality content across various formats (e.g., reports, web pages, newsletters).

- Excellent writing, editing, and formatting skills.

Communication Skills:

- Exceptional written and verbal communication skills.

- Ability to communicate complex ideas clearly and concisely to internal teams and clients.

Analytical & Problem-Solving Skills:

- Ability to analyze content performance metrics (traffic, engagement, conversion rates) and implement strategies for improvement.

- Strong analytical mindset to track SEO performance and competitive content strategies.

Client-Centric Mindset:

- Experience in customer-facing roles or a strong focus on client satisfaction.

- Ability to understand criticality of client needs and ensure content and communication channels align with these needs.

Project Management & Multitasking:

- Strong time-management skills with the ability to juggle multiple projects and deadlines.

- Ability to work independently and as part of a collaborative team.

Competitor & Market Awareness:

- Ability to track competitor content strategies, monitor industry trends, and provide actionable insights for improving content positioning and engagement.

Ideal candidate:

- The ideal candidate is a detail-oriented and proactive professional with a passion for content management, digital communication, and the sustainability sector.

- They are digitally savvy, comfortable managing websites, optimizing content for SEO, and driving engagement across multiple channels.

- With strong analytical skills and a client-focused mindset, they can track performance, monitor competitors, and provide actionable insights.

- They take ownership of their work, collaborate effectively with teams, and thrive in a fast-paced environment, contributing to meaningful, high-impact projects in the carbon markets and energy transition space.

Location: New Delhi, India