Ck Birla Hospital - Manager - Social Media

Description:

Pre-requisites for consideration of candidature:

- Masters degree in Marketing, Mass Communications, or a related field

- Min 3-7 years of experience in Branding and Marketing and min. 2-3 years experience in social media for a reputed B2C / D2C brand in FMCG / retail / healthcare/ Wellness

- Should have experience of working with creative agencies

- Should have good creative insights

- Can work on Canva and AI to generate creatives

- Plan and execute video content and shoots with stakeholders

Key Job Responsibilities:

Create social media strategy for the company in line with branding and marketing strategy, to:

- Increase Brand awareness

- Improve customer engagement, conversion and retention

- Drive website traffic

- Work with creative agencies to generate engaging content and campaigns for social media, in line with branding guidelines

- Create and nurture social media communities

- Form key relationships with influencers across social media platforms

- Communicate with customers, respond to their queries in a timely manner and monitor customer reviews

- Track effectiveness of social media campaigns using tools such as Google Analytics, Facebook insights, etc. and loop back learnings future campaigns

- Stay abreast with competition posts/campaigns and new trends in social media

- Share MIS /dashboards and insights with key stakeholders on a regular basis

- Manage paid marketing creatives- Design and Content Creation with ability to work on Canva and churn out creatives for campaign when required

- Good with data and numbers