Company Overview

BirlaNest was incubated 4 years ago within healthcare portfolio of the CK Birla Group to accelerate our acquisition, retention, analytics & technology engine.

During this tenure, we scaled up our capabilities which now serve end-to-end consumer tech needs of five additional group companies. This strategic expansion has allowed us gain invaluable insights and drive dynamic business growth across D2C, Ecommerce, B2B, and B2C sectors within our group companies.

Our journey has seen us grow into a formidable team of 100+ professionals, each bringing exceptional business acumen and academic excellence to the table. By virtue of this incredible growth and the diverse experiences, we're poised to extend our expertise beyond the CK Birla Group, venturing into consumer tech businesses in similar domains outside our group via service excellence and launching breakthrough products.

At BirlaNest, we're are looking to expand further and be the forefront of innovation, where we're not just building technology-we're building the future; we combine a rich legacy with a passion for innovation. Our mission is to empower businesses through transformative digital solutions, focusing on Generative AI, smart automation, and intelligent systems.

Introduction

Manager, SEO (1/2)

Role Summary:

- The person will be responsible to build Organic traffic for digital assets and website of the business in longer term via Content marketing, influencer marketing, backlinking, and other techniques

Pre-requisites for consideration of candidature:

- Graduate or MBA ( Desirable, Not mandatory)

- Minimum 4-5 years experience of SEO working in top tier digital agency or in consumer internet business on Content Marketing & SEO.

- Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio

Key Job Responsibilities:

- Responsible to build Organic traffic for digital assets and website of the business in longer term via Content marketing, influencer marketing, backlinking, and other techniques

- Should have detailed understanding of consumer lifecycle or how decision-making funnel works for consumers and how to catch their interest early on to enter consideration set and how to draw them to our digital asset

- Would work to define set of relevant keywords for product service lines type of content needed to rank of these keywords and define a plan

- Work with content development team and lead them to deliver high speed to improve ranking on Google

Other details:

CTC Range: Best in the Industry

Reporting to: DGM, Digital Marketing

Location: Gurgaon

Functional Knowledge, Skills and Experience:

- Managing the Organic Traffic and the target achievement

- Must be involved in Keyword ranking

- Must have managed core digital assets ( for large online marking companies/ consumer internet business

Behavioural Competencies:

- Achieves Results and Is Accountable

- Plans and Organizes Effectively

- Adheres to Processes

- Resolves Problems

- Collaborates with Others