Ck Birla Hospital - Manager - Search Engine Optimization

Manager - Search Engine Optimization

Group Overview:

The CK Birla Group is a USD 3 Bn diversified business conglomerate with businesses spanning - B2C (Consumer Electricals, Healthcare) and B2B (Automotive, Home and Building Materials, Technology) segments. More details available at: http://www.ckbirlagroup.com/

Company Overview:

BirlaNest was incubated 4 years ago within healthcare portfolio of the CK Birla Group to accelerate our acquisition, retention, analytics & technology engine.

During this tenure, we scaled up our capabilities which now serve end-to-end consumer tech needs of five additional group companies. This strategic expansion has allowed us gain invaluable insights and drive dynamic business growth across D2C, Ecommerce, B2B, and B2C sectors within our group companies.

Our journey has seen us grow into a formidable team of 100+ professionals, each bringing exceptional business acumen and academic excellence to the table. By virtue of this incredible growth and the diverse experiences, we're poised to extend our expertise beyond the CK Birla Group, venturing into consumer tech businesses in similar domains outside our group via service excellence and launching breakthrough products.

At BirlaNest, we're are looking to expand further and be the forefront of innovation, where we're not just building technology-we're building the future; we combine a rich legacy with a passion for innovation. Our mission is to empower businesses through transformative digital solutions, focusing on Generative AI, smart automation, and intelligent systems.

Introduction:

Role Summary:

The person will be responsible to build Organic traffic for digital assets and website of the business in longer term via Content marketing, influencer marketing, backlinking, and other techniques

Pre-requisites for consideration of candidature:

- Graduate or MBA

- Minimum 4 to 5 years experience of SEO working in top tier digital agency or in consumer internet business on Content Marketing & SEO.

- Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio

Key Job Responsibilities:

- Responsible to build Organic traffic for digital assets and website of the business in longer term via Content marketing, influencer marketing, backlinking, and other techniques

- Should have detailed understanding of consumer lifecycle

- Should know how decision-making funnel works for consumers and how to catch their interest early on to enter consideration set and how to draw them to our digital asset

- Would work to define set of relevant keywords for product service lines type of content needed to rank of these keywords and define a plan

- Work with content development team and lead them to deliver high speed to improve ranking on Google