Ck Birla Hospital - Assistant General Manager - Sales Strategy

Key Job Responsibilities:

- Design and execute center-wise and region-wise sales strategies aligned to overall business growth objectives, market potential, and competitive landscape.

- Identify growth opportunities through market research, doctor potential analysis, referral mapping, and patient flow insights.

- Develop and implement referral doctor engagement strategies to increase wallet share, strengthen loyalty, and onboard new doctors.

- Drive sales force effectiveness frameworks to improve productivity, coverage, and ROI of deployed resources.

- Define optimal sales force sizing, structure, and deployment models based on market potential and growth plans.

- Partner with HR and Training teams to identify capability gaps and define training interventions

- Design and deploy camp strategies to generate footfalls, including location planning, local marketing coordination, and follow-up conversion mechanisms.

- Monitor camp performance and conversions, ensuring learnings are fed back into future planning.

- Review sales dashboards, MIS, and productivity reports across centers and regions.

- Drive adoption of CRM and sales automation tools to enhance efficiency

Pre-requisites for consideration of candidature:

- MBA /PG in any discipline

- 12-15 years of experience in pharma, with at least 2-3 years experience in sales strategy

- Strong understanding of doctor engagement models and referral business.

- Proven track record in designing and executing successful sales strategies with measurable impact

- Excellent analytical, problem solving and execution skills

- Willingness to travel to outstation clinics