Candidate Profile:

- 5 - 8 years of experience in Branding/Marketing, with experience in owning brand outcomes.

- Experience in healthcare, wellness, beauty, derma, cosmetics, dental, women's health or other high - consideration businesses preferred.

- Strong understanding of brand strategy, digital marketing, content strategy, PR, social media and performance marketing.

- Experience with brands having both online presence and physical outlets, preferably with assisted sales/call centre models.

- Strong understanding of customer personas, funnel management and conversion journeys.

- Experience managing multiple geographies; exposure to regional/vernacular marketing is an advantage.

- Excellent communication, content development, creative thinking and stakeholder management skills.

- Strong commercial orientation with the ability to connect brand initiatives with revenue outcomes.

Role Overview:

We are looking for an Assistant General Manager - Branding to drive brand strategy and execution for Birla Fertility & IVF. The role will own the brand across digital, customer journeys, PR, social media and physical clinic touchpoints, with a strong focus on customer experience, brand outcomes and revenue impact.

Key Responsibilities:

- Develop and execute the overall brand strategy and positioning aligned with business objectives.

- Lead digital - first brand building across Google, Meta, Instagram, YouTube and other relevant platforms.

- Develop and drive the overall social media strategy, ensuring strong brand presence, engagement and relevance across key platforms.

- Drive content - led marketing and work with creators, doctors and subject matter experts.

- Lead and manage PR and external communication initiatives to strengthen brand visibility, credibility and reputation.

- Integrate brand and performance marketing to drive awareness, leads and conversions.

- Map and improve the customer journey from digital discovery - counselling/call centre - clinic - conversion.

- Strengthen customer communication, counselling narratives and in - clinic brand experience.

- Work closely with Revenue, Sales, Operations and Regional teams to align marketing with business objectives.

- Manage marketing budgets with clear ROI and business accountability.

- Develop region - specific strategies considering cultural, linguistic and customer nuances across India.