AGM/Senior Manager - Marketing - Birla Fertility & IVF About Birla Fertility & IVF: Birla Fertility and IVF is the fastest growing IVF chain in India. We are the newest venture of the USD 3 Bn CK Birla Group. Our vision is to build a global organization and make infertility treatment accessible and affordable to the middle India and globally. We want to be known as a clinically reliable & trustworthy brand globally. Role Summary: We are looking for an experienced professional who will drive marketing initiatives for the company in line with the company's vision and growth priorities. Designation: Assistant General Manager / Senior Manager - Marketing Pre-requisites for consideration of candidature: - MBA / PG Diploma in Marketing from Tier 1/2 colleges - 5-8 years of experience in related field. Experience in mass market retail or national - FMCG brands is preferred - Deep knowledge of market research, marketing, center wise GTM planning, media and PR Key Job Responsibilities: Brand Strategy and Management: - Identify new and emerging marketing channels and create awareness of the brand and the services offered. - Plan, execute, and deliver strategies to maximize reach. - Build the overall 360 degree marketing strategy for the brand across channels. - Manage internal and external teams and stakeholders to achieve results. Market Research and Consumer Insights: - Track competition brands and bring out consumer insights - Partner with teams and agencies to plan market research activities and post-campaign evaluation studies - Drive analytics from the research to determine the future outlook for the brand - Stay up to date with the current trends in the market and innovate accordingly Campaign Planning and Marketing Innovation: - Contribute to the development of all campaigns throughout the year and closely observe changes in consumer behavior and the market environment. - Partner with other agencies (brand, PR, outdoor, and event) to develop detailed plans for on-ground activation. - Drive all new product development activities for the brand. Operations and Reporting: - Develop detailed plans and budgets and market developments for the brand - Drive adherence to internal SOPs and guidelines pertaining to marketing operations (for approvals, submission, etc.) for the brand - Create reports for weekly/monthly reviews, highlight issues and red flags if any. Functional Knowledge, Skills and Experience: - Strong creative vision with an understanding of business objectives - Highly skilled with leading team of creative talent - Excellent verbal, written communication and copywriting skills - Knowledge of how to develop brand identities through multi channel marketing.

Gurgaon/Gurugram

CK Birla Healthcare - AGM/Senior Manager - Branding & Marketing 

Job Description for CK Birla Healthcare - AGM/Senior Manager - Branding & Marketing  in C K Birla Healthcare in  Gurgaon/Gurugram for (5-10) years of experience. Apply Now!