Why you will love this opportunity as Digital Marketing Lead at Civica

This position plays a key role in shaping and implementing the content strategy across multiple social media platforms.

The main objective is to devise a robust plan for attracting followers, generating high-quality leads through organic methods, boosting audience engagement, and enhancing brand visibility, all in line with Civica's overarching growth and customer acquisition goals.

By utilizing data-driven strategies and analyzing performance metrics, the Digital Marketing Lead significantly contributes to our commercial success and the digital transformation journey.

Requirements

What you will do to shine in this role

- Social Media Strategy & Execution- Take the lead in developing and managing the social media strategy for Civica's corporate channels with Hootsuite, ensuring everything aligns perfectly with our campaign and brand goals

- Content Planning & Scheduling- Create and keep an organized social media calendar that coordinates content scheduling, publishing, and updates, guaranteeing a consistent brand voice and timely content delivery

- Stakeholder Collaboration- Partner with internal teamssuch as Brand, PR, and Campaign Marketingto gather, approve, and align content that supports our overarching business objectives and campaign themes

- Hootsuite Amplify Management- Utilize Hootsuite Amplify to enhance our social reach through employee advocacy, offering content and guidance to empower teams to share approved posts and increase engagement

- Performance Monitoring & Reporting- Monitor key performance metrics (like engagement and followers) across various platforms, generate monthly reports, and share actionable insights to refine our digital engagement strategies

- Compliance & Governance- Ensure all content and campaigns adhere to Civica's social media policies, brand standards, and regional regulatory requirements, including appropriate language and terminology

- Market & Trend Awareness- Stay updated with the latest digital marketing trends, platform changes, and industry best practices to continually enhance social performance and campaign effectiveness

Essential Competencies

- Expertise in Digital Marketing: A comprehensive understanding of digital marketing channels

- Proficiency in Tools: Practical experience with Hootsuite (including Amplify), social media scheduling tools, and campaign analytics platforms

- Content Strategy Development: Capability to align the creation and distribution of content with brand voice, marketing objectives, and audience requirements

- Analytical Skills: Proficient in interpreting campaign performance data, identifying trends, and making data-driven decisions to enhance digital strategies

- Adaptability: Competence in managing changing priorities, tight deadlines, and the dynamic nature of digital platforms

- Solution-Oriented Approach: Actively addresses content deficiencies, audience engagement challenges, and performance obstacles with inventive, scalable solutions

- Collaboration Across Functions: Experienced in collaborating with Brand, PR, Campaign teams, or other relevant stakeholders to formulate cohesive and aligned content strategies

- Stakeholder Engagement: Strong interpersonal and communication skills for facilitating input and feedback across diverse internal groups

- Influencing Without Authority: Adept at inspiring peers and stakeholders to endorse and promote digital initiatives, particularly through employee advocacy tools such as Hootsuite Amplify

- Self-Management: Exhibits autonomy, reliability, and accountability in a remote, non-leadership position

- Project Coordination: Demonstrates strong organizational skills to efficiently manage multiple campaigns, deadlines, and content workflows without direct oversight

Preferred Skills

- Hootsuite

- Social media channels

- Google Analytics

- Lookerstudio