CitiXsys - Digital Marketing Manager

Description:

Digital Marketing Manager

Location: Noida (Hybrid Mode: 2 Days from Office)

Experience: 8 - 10 years driving revenue marketing in the US, MENA, and Africa region

About the Role:

Were looking for a Digital Marketing Manager who turns marketing into revenue - not just traffic. Youll own two websites, strategies, and execute performance marketing (Google Ads, LinkedIn Ads, Meta Ads) and SEO/GEO programs. Youll use AI to move faster on ideas, copy, and testing without cutting corners on quality. Success means more qualified meetings, more pipeline, and less spend per opportunity.

Core Responsibilities:

Demand Generation:

- Design, implement, and optimise full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across retail verticals

- Develop 1:1, 1:few, and 1:many ABM campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events

- Plan and deliver co-branded campaigns, events, and webinars.

- Keep a close eye on metrics leads, conversions, CPL, CAC and adjust fast.

Organic and Content Growth:

- Manage and grow our two global websites keep them fast, sharp, and built to convert.

- Improve conversion rates across both website pages and landing pages

- Lead SEO efforts end-to-end (technical, on-page, off-page) using GA4, Semrush, Ahrefs.

- Use AI tools smartly to boost SEO, content, and campaign performance you should know

how LLMs are changing the game.

- Build and optimize organic demand funnels that move the needle on MQLs, SQLs, and pipeline growth.

What Were Looking For:

- Brings 12+ years of progressive B2B SaaS marketing experience with a strong focus on revenue marketing

- Has built demand funnels across US, MENA, and Africa from 0?1 and then taken it to 10

- Hands-on with Google Ads, LinkedIn Ads, Facebook Ads, and knows what works where

- Knows SEO inside out both technical and content side.

- Is familiar with tools like Google Analytics, SEMrush, and Ahrefs.

- Understands how AI and LLMs are changing SEO and content marketing.

- Is proactive, data-driven, loves testing, and doesnt wait for instructions.

Perks:

- A real opportunity to make a direct impact on growth

- Open, collaborative, growth-oriented culture