Organizational Context:

Company Name - CIMET

CIMET - A Comparison Software Leader

Website - https://www.cimet.com.au/

Product Link - https://www.econnex.com.au/

LinkedIn - https://www.linkedin.com/company/cimet/about

CIMET currently provides end-to-end comparison and switching of Energy, Telco, Credit Cards, Personal loans, and residential solar plans through its online platform in a B2B and B2C environment. It presently caters to various Brands/Providers and has several Partners. This portfolio will further expand over the next 18 months across financial services (loans and insurance products). The online comparison market is extremely crowded in Australia, with most comparators providing a light-touch directory solution. CIMET saw this as an opportunity and developed a fully integrated online comparison and signup platform in 2017. Today, CIMET has around 220 resources across Australia, India, and the Philippines, and has grown to a topline of $25 million in FY2025. We have plans to list CIMET by 2030 and grow the company to a $1 bn enterprise.

We are ISO 27001 certified, an ACL license holder, and have been recognized in the AFR Fast 100 and Deloitte Fast 50.

About the Role:

CIMET operates multiple B2C and B2B brands. We are hiring a Vice President of Marketing to own the full marketing function across both. This person will overhaul our current marketing plan, build the team, and drive measurable growth. The headline target is to grow B2C revenue by 5x over two years.

This is a senior leadership role. You will set strategy, run execution, and report directly to the CEO. You will own organic growth, paid marketing, brand, B2B demand generation, and the full communication plan across our portfolio.

What You Will Own:

- Organic and SEO: Drive a step-change in organic traffic across our B2C brands. Own SEO end to end, from technical foundations to content strategy. Understand how AI is reshaping search and build for it, including AI-driven search, generative engine optimization, and answer engines.

- Paid marketing: Manage and scale paid across SEM, LinkedIn, Twitter (X), Meta, and TikTok, and launch our presence on ChatGPT and emerging AI ad channels. Own budgets, campaign reviews, and performance. Build the team and processes to run it at scale.

- Conversion and remarketing: Own online conversion. Remarketing already works well for us. Keep optimizing it and the wider funnel continuously, with rigorous review and iteration.

- Brand: Manage and grow our brand across both B2C and B2B. Bring a strong eye for branding and design. Hold a high bar on creative quality and consistency across the portfolio.

- B2B demand: Drive our B2B lead pipeline. Build demand generation that delivers qualified leads to the business.

- Communication plan: Own the full communication plan across all brands and channels.

- Budget: Own the full marketing budget end to end. Set allocation across brands, channels, and teams. Manage spend, track ROI, and hold the function accountable to it.

- Revenue: Grow B2C revenue 5x in two years. Own the plan, the metrics, and the result.

- Team: Build, structure, and lead a high-performing marketing team across functions.

Who You Are:

- Pedigree: MBA from an IIM. Strong academic and professional track record.

- Experience: Multiple years across startups, scale-ups, and large corporates. You know how to operate in each and when to apply which playbook.

- SEO and AI: Deep, hands-on SEO expertise. A clear point of view on how AI changes search and content discovery, and how to win in that shift.

- Performance Marketing: Proven at building, scaling, and reviewing paid campaigns across major platforms. Comfortable owning large budgets and holding teams to numbers.

- Brand and design: A genuine eye for brand and design. You raise the creative bar wherever you go.

- B2B and B2C: Track record across both motions. You understand lead generation as well as consumer growth.

- Budget ownership: Experience owning a full marketing budget end to end. You allocate with discipline, manage spend, and tie every dollar to return.

- Leadership: You build teams, set direction, and deliver. You are decisive and own outcomes.

Success in the First Two Years:

- Year 1: Overhauled marketing plan in place. Team built and operating. Organic and paid engines rebuilt and scaling. Clear momentum on B2C revenue and B2B pipeline.

- Year 2: B2C revenue grown 5x. Brand materially stronger across B2C and B2B. Marketing operating as a durable growth engine for Summit.