Cholayil - Brand Manager

Location: Mumbai

Role Overview

We are looking for a high-impact Brand Manager (Soaps Category) to drive growth across multiple categories under the Medimix brand. The role will be responsible for end-to-end category ownership, including topline & bottomline delivery, ATL strategy, SKU architecture, and market activations in a highly competitive FMCG environment.

Job Requirements

Work Experience: 2.5 to 10 years of relevant experience

Category Experience: Mandatory experience in Soaps or highly penetrated FMCG categories such as Soap, Hair Oil, Talc, etc.

Qualification: MBA from Tier 1 / Tier 2 Institutes

Key Skills & Competencies:

- ATL marketing & media planning

- Project management

- Experience handling - 15 Cr+ marketing budgets

- Strong business and commercial acumen

- Data-driven decision-making

- Sales exposure preferred (not mandatory)

- Working knowledge of Nielsen & IMRB is an added advantage

Key Responsibilities

- Build and scale multiple categories under the Medimix brand

- Deliver topline and bottomline targets in line with approved ABP numbers

- Strategize and implement ATL plans in collaboration with the media agency

- Analyze HHP, RMS, Nielsen, internal sales, and media data to identify gaps and growth opportunities

- Develop and execute a robust SKU strategy to achieve category objectives

- Manage marketing budgets with a ROI-focused approach

- Conduct regular market visits to assess trends and identify future growth opportunities

- Drive and execute market activations to strengthen brand visibility and category performance

Why This Role?

- Opportunity to work on a legacy Ayurvedic FMCG brand with strong equity

- High ownership role in a competitive, high-penetration category

- Strong exposure to strategy, media, finance, and on-ground execution