DUTIES/RESPONSIBILITIES

Strategic leadership and fundraising initiatives:

- Lead in drafting and executing strategies for quality acquisition, donor retention, and increasing lifetime value of individual donors across F2F, Telemarketing, Digital, and HNI channels.

- Deliver income targets for IFR ensuring efficiency and ROI.

- Develop a business case for in-house F2F fundraising.

- Track progress against KPIs, income targets, and alignment with the organisational strategy.

- Conceptualize innovative ideas for raising awareness for garnering support and resources from public at large.

- Ensure alignment of fundraising opportunities with the Country Strategic Plan and other relevant norms of ChildFund India.

- Ensure compliance with organizational policies and processes in selection of relevant agencies and supporters for various fundraising initiative.

Fundraising Channels:

- Digital Fundraising: Drive online campaigns, and social media-led donor acquisition, leverage analytics dashboards for optimisation.

- High Net-Worth Individual (HNI) Fundraising: Build tailored donor journeys, personalised stewardship, and bespoke reporting for HNIs.

- Face-to-Face (F2F) Fundraising: Lead F2F operations, including recruitment, training, and monitoring; innovate engagement strategies to improve donor acquisition and retention.

- Telemarketing: Oversee telemarketing campaigns, donor conversion strategies, and integration with other IFR channels.

Donor servicing and reporting:

- Support in designing and execution of relevant communication and branding strategies to support fund raising initiatives.

- Develop innovative strategies, plans and systems for improved donor experience and donor upgrade /recapture.

- Responsible for high quality donor servicing and regular communications, such as mailers and newsletter, with individual supporters, corporates and institutions.

- Ensure timely completion and delivery of internal and external reporting requirements.

Skills Building & Capacity Development:

- Update and deliver training plans for partner agency and internal staff to strengthen fundraising skills in F2F, HNI, and Digital.

- Build team capacity to handle donor queries and potential issues effectively.

- Ensure proper use of collaterals (pitch cards, welcome Kits, digital donation sites) to aid donor communication.

Monitoring & Problem Solving:

- Set up systems to monitor KPIs such as:

1. Weekly acquisition

2. Attrition and retention

3. Lead acquisition and management

4. Digital conversion

5. Cost-benefit analysis per channel

- Provide inputs to improve efficiency of donor acquisition through evidence-based approaches.

- Lead in resolving issues and addressing challenges across IFR channels.

Team Management:

- Manage IFR team.

- Orient/train and mentor teams for effective delivery of fundraising plan and targets.

- Responsible for periodic performance review of teams and recognize best performances.

- As a member of the CLT, participate and represent organisataion in various internal and external forums.

- Any other tasks that may be assigned by the Line Manager from time to time.