CHIESTRA RACEHORSE BUSINESS - Fractional Chief Marketing Officer/Chief Growth Officer

This is a remote position.

Company Description:

Chiestra Racehorse Business (RBC) supports startup founders by providing bespoke strategy expertise and resources enabling businesses to become stronger and easily scalable. RBC also connects startups with the right investors and offers fundraising support. Our mission is to Co-build & Co-deliver equipping startups with the leadership and support they need to unlock their true potential.

Role: Fractional CMO (Chief Marketing Officer) / CGO (Chief Growth Officer)

Job Description:

RBC is looking for industry leaders in Marketing function, who can work against equity. Leaders with min. 12+ years of experience and have exposure working with startup ecosystems and motivation to work and develop start-ups is a must. This role is ideal for an expert who can align brand, product and revenue while building a repeatable demand engine in a complex B2B sales environment.

1. Strategy and Positioning:

- Craft comprehensive marketing strategies aligned with startups growth objectives, including market analysis, customer segmentation and channel selection.

- Create category narratives and messaging framework that differentiates autonomy and ROI outcomes.

- Set a 12month GTM roadmap with priorities by use case and geography.

2. Demand Generation and Pipeline:

- Build a fullfunnel demand engine (inbound, ABM, partner) tied to SQL/SQO and pipeline targets.

- Establish lead qualification with Sales teams and optimize hand offs to improve conversion.

3. Marketing Operations and Analytics:

- Implement attribution, dashboards, and KPI cadences across traffic, MQL, SQL & Win stages.

- Run experiment design (A/B/MVT) to improve CTR, CPL, and stage conversion rates.

- Maintain clean data, tracking, and governance across CRM/MA tools.

4. Product Marketing and Sales Enablement:

- Create battle cards, talk tracks, and objections handling for competitive AMR/ASRS scenarios.

- Produce case studies, ROI calculators, and timemotion proof assets from pilot sites.

- Lead launches for new SKUs/workflows with clear positioning and winloss feedback loops.

- Train field teams and partners; maintain a living content library mapped to buyer stages.

5. Ecosystem, Brand, and Team Leadership

- Drive comarketing with channel/SI partners; source pipeline from events and alliances.

- Lead PR/analyst relations and social proof programs to build credibility fast.

- Run a 90day operating rhythm with OKRs, monthly reviews, and boardready updates.

Requirements:

- Min. 12+ years of experience in sales and marketing

- Experience in either one or many sectors like EV, Robotics, ESG, Climate Change, Fin-tech, Pharma/Healthcare, Deep Tech, Cybersecurity

- MBA or Equivalent

Benefits:

- Fractional: 18-20 hours/month for an initial 15-month engagement, with option to extend.

- Remote with periodic onsite at key pilots and events.

- Outcomebased retainer with success incentives linked to pipeline and revenue milestones.

Desired Skills and Experience:

1. Min. 12+ years of experience in sales and marketing

2. Experience in either one or many sectors like EV, Robotics, ESG, Climate Change, Fin-tech, Pharma/Healthcare, Deep Tech, Cybersecurity

3. MBA or Equivalent