1. Sales Strategy & Growth:

- Own annual and medium-term B2C sales plans; translate company goals into product-, region-, channel- and team-wise targets.

- Identify priority states, cities and micro-markets; lead structured market entry, penetration and category growth plans.

- Drive revenue growth while protecting contribution, price realisation and quality of sales.

2. Distribution, Retail & Secondary Sales:

- Build and optimise the distributor/dealer network; lead partner selection, appointment, activation, productivity and retention.

- Expand active retail outlet coverage, product availability, assortment, repeat orders and in-store visibility.

- Establish reliable secondary-sales/sell-out tracking and monitor distributor inventory, stock ageing and primary-to-secondary alignment.

3. Channel Development & Market Activation:

- Develop channel-specific plans for distributors, dealers, retailers and relevant organised/emerging channels.

- Partner with Marketing on dealer meets, trade schemes, retail visibility, product launches and local activation; measure business outcomes.

- Work with Marketing to improve electrician/contractor engagement and product recommendation, including approved communication of V-Marc's product differentiators.

4. Commercial Discipline & Cross-functional Execution:

- Manage sales budgets, forecasts, pricing execution, discounts, schemes and trade spend in coordination with Finance and the MD/CEO.

- Support disciplined collections and credit control; prevent channel stuffing, excessive discounting and unsustainable inventory build-up.

- Coordinate with Operations and Supply Chain on demand forecasts, stock availability, service levels and lost-sales reduction; share market intelligence with Product and Marketing.

5. Organisation, Systems & Governance:

- Build a strong sales organisation with clear territories, reporting lines, targets, incentives and a capable second line of regional leadership.

- Establish SOPs and a regular sales-review cadence; improve CRM/ERP adoption, reporting accuracy, forecast reliability and data-driven decisions.

- Ensure adherence to approved commercial policies, applicable laws, internal controls and ethical sales practices.