Chief Sales Officer - Alcobev

Key Responsibilities:

1. Sales Strategy & Growth:

- Define 3-5 year sales roadmap, KBM approach, and channel strategy for CSD, defense, on-trade, modern trade, and state corporations.

2. P&L Ownership:

- Own NSV, gross margin, A&P, and working capital to deliver profitable growth.

3. Revenue & Market Share:

- Drive top-line and bottom-line, gaining share in the IMFL India.

4. Trade Marketing & GTM:

- Build TTL, BTL, and on-trade programs to increase distribution, visibility, and velocity.

5. Key Accounts:

- Lead national negotiations with state bodies, modern trade, and HoReCa chains.

6. Pricing & Commercials:

- Manage pricing, discounts, cost cards, and promotions to protect margins amid inflation.

7. Team Leadership:

- Build and coach a high-performance sales organization, focusing on capability and succession.

8. Digital & Automation:

- Digitize sales processes, SFA, and analytics for real-time decision making.

9. Governance & Compliance:

- Ensure SOP adherence, excise compliance, and ethical selling across all markets.