Chief Sales & Marketing Officer - Real Estate/Construction/Infra

Job Description : Chief Sales & Marketing Officer (CMO)

Reporting to: CEO

Role Purpose:

The Chief Sales and Marketing Officer will lead the overall sales and marketing strategy for a large, multi-project real estate portfolio, driving revenue growth, brand strength, and customer engagement. The role will own the end-to-end project lifecycle from concept, launch, sales, delivery, and sustenance.

Key Responsibilities:

Sales & Revenue Leadership:

- Own sales and marketing performance across a large real estate portfolio

- Drive pre-sales, launch success, absorption velocity, and inventory liquidation

- Work closely with Sales teams to achieve business targets through direct, digital, and channel-led strategies

Project Lifecycle Ownership:

- Lead project positioning, pricing inputs (in coordination with business), GTM strategy, and launch planning

- Own project branding, marketing campaigns, and sustenance strategies throughout the lifecycle

- Ensure strong alignment between product, pricing, marketing, and sales execution

Marketing Strategy & Brand Building:

- Define and execute corporate and project-level brand strategy

- Drive ATL, BTL, Digital, Performance Marketing, PR, and Events

- Ensure consistent brand communication and market differentiation

Digital, CRM & Customer Experience (Added Advantage):

- Leverage digital and performance marketing for demand generation and efficiency

- Exposure to CRM systems and customer lifecycle management is an added advantage

- Enable better lead management, conversion, customer engagement, and referrals

Channel & Ecosystem Management:

- Build and scale channel partner networks

- Drive productivity, engagement, and compliance across CPs

- Manage agencies, vendors, and marketing partners

Leadership & Governance:

- Build and lead large, cross-functional sales & marketing teams

- Own budgets, ROI tracking, and governance frameworks

- Act as a strategic advisor on market trends, competition, and growth opportunities

Qualifications & Experience:

- MBA / PGDM in Marketing or equivalent

- 17-25+ years of experience in real estate sales & marketing

- Proven experience managing large, complex real estate portfolios

- Strong exposure to end-to-end project marketing lifecycle

- CRM exposure is a strong plus