Chief - Sales & Marketing - Home Building/Grey Cement/TMT Bars Industry

We are hiring for a Chief Sales & Marketing position, for a reputed manufacturing company.

Location - Kolkata

Industry - Home Building (Preferring Grey Cement/TMT Bars)

Territory - Pan India (Must have experience in managing Eastern India - Bengal, North East, Jharkhand, Bihar, Odisha,UP)

Exp - 18yrs+

Key Responsibilities:

Sales Leadership:

- Develop and implement sales strategies to achieve volume, profitability, and market share targets.

- Lead and manage regional sales teams across multiple territories.

- Drive primary and secondary sales through strong distribution penetration.

Channel & Distribution Management:

- Build, strengthen, and monitor dealer, distributor, and retailer networks.

- Evaluate channel performance and introduce incentive schemes and trade promotions.

- Monitor credit control, collections, and channel profitability.

Marketing & Branding:

- Plan and execute marketing campaigns, product promotions, and brand-building activities.

- Liaise with marketing agencies for digital, ATL/BTL campaigns.

- Conduct market research, competitor mapping, and pricing analysis.

Institutional & Project Sales:

- Build relationships with large contractors, builders, architects, government bodies, and infra companies.

- Drive bulk orders and long-term institutional partnerships.

Business Strategy & Operations:

- Prepare annual business plans, budgets, and sales forecasts.

- Analyse sales MIS, market trends, customer insights, and demand patterns.

- Ensure smooth coordination with production, logistics, SCM, finance, and quality teams.

Team Management:

- Recruit, train, and mentor high-performance sales teams.

- Set KPIs, monitor performance, and drive a culture of accountability and growth.

Key Skills & Competencies:

- Strong understanding of Grey Cement/TMT or Building Materials market.

- Expertise in channel sales, institutional sales, and distribution management.

- Strategic planning, negotiation, and pricing skills.

- Excellent leadership, communication, and stakeholder management abilities.

- Familiarity with SAP/CRM tools preferred.

Educational Qualification:

- MBA in Sales & Marketing / Business Management preferred.

- B.Tech / Engineering background is an added advantage.