Chief Revenue Officer - Startup/FMCG/D2C/Retail

Description:

Role Overview:

The Chief Revenue Officer (CRO) will be the growth engine of Nurturing Green, responsible for driving revenue across Retail, Online, Corporate/B2B, Institutional Sales. Reporting directly to the Founder & CEO, this role will also spearhead new business opportunities such as General Trade and other strategic initiatives.

This role requires a strategic yet hands-on leader with proven success in scaling consumer brands and an entrepreneurial mindset to identify and execute new opportunities.

Role & Responsibilities:

Revenue & Strategy

- Own and deliver the companys topline revenue and growth objectives.

- Build and execute a unified sales & BD strategy across all revenue streams.

- Identify, evaluate, and launch new revenue opportunities (GT, Franchisee/EBOs, institutional tie-ups, partnerships etc.).

Retail & Modern Trade

- Lead and scale the Retail team (SIS, MBOs, modern trade).

- Ensure consistent sales growth, stock optimization, and customer experience excellence.

Online Sales

- Provide leadership to the Online Sales Head (e-commerce, quick commerce, growth/ads).

- Drive performance, visibility, and revenue across online platforms.

Corporate & Institutional Sales

- Oversee corporate/B2B and institutional sales vertical.

- Drive partnerships, gifting, and large-volume institutional opportunities.

Future Channels & Projects

- Build and scale General Trade distribution, Franchise models, and Exclusive Brand Outlets (EBOs).

- Lead feasibility studies, execution, and growth for new initiatives.

Leadership & Team Development

- Build, mentor, and inspire high-performing sales teams across channels.

- Establish KPIs, performance reviews, and incentive structures to drive accountability.

- Foster a culture of ownership, agility, and entrepreneurial spirit.

Ideal Candidate Profile

- 12-14 years of progressive experience in Sales/Business Development.

- Entrepreneurial mindset; prior startup or business-building experience preferred.

- Strong exposure to Retail and Online sales and some exp preferred in Corporate/B2B sales

- Proven success in Consumer Goods / Lifestyle / FMCG / D2C brands.

- Track record of scaling revenues across multiple channels.

- Strong sales personality ambitious, persuasive, resilient, and result-driven.

- Exceptional strategic thinking, negotiation, and execution skills.

- Thrives in a fast-paced, high-growth startup environment.