Job Overview:

We are looking for a highly motivated AI Solutions Marketing AVP to drive the marketing strategy for our - US Based Client to Managed AI services targeted at small and medium-sized businesses. The ideal candidate will be responsible for crafting and executing a marketing strategy that highlights the transformative power of AI in solving day-to-day business challenges. You will work closely with cross-functional teams to define customer needs, build value propositions, and drive market adoption.

Key Responsibilities:

- Develop Go-to-Market (GTM) Strategies: Build and execute marketing strategies to promote managed AI services to SMBs, highlighting how AI can automate tasks, reduce operational costs, and improve productivity.

- Content Creation: Create content such as blogs, case studies, whitepapers, and customer success stories that resonate with SMB owners and decision-makers.

- Customer Education and Training: Lead customer education initiatives to demonstrate how AI can address their unique challenges and improve operational workflows.

- Lead Generation: Develop and manage lead generation campaigns, including direct sales, partnerships, and digital marketing channels.

- Competitive Analysis: Conduct market research and analysis of competitor offerings, identifying differentiators in the AI space, such as ease of integration, usage-based pricing, and model customization.

- Customer Acquisition and Retention: Develop strategies to acquire new customers while ensuring a seamless onboarding process and post-sale support to retain clients.

- Lead Sales and Product Teams: Work closely with the sales and product development teams to align marketing efforts with customer needs and product features.

- Event and Conference Presence: Represent the company at industry-specific events and conferences to promote AI solutions, creating networking opportunities and showcasing the value proposition.

- Track and Measure Campaign Success: Analyze marketing campaigns, track KPIs, and refine strategies based on performance data to optimize marketing efforts.

Skills and Qualifications:

- Marketing Expertise: 5+ years of experience in marketing, preferably within the technology or AI sectors.

- AI and Technology Knowledge: Strong understanding of AI solutions, particularly how they can solve business challenges and improve workflows in SMBs.

- Customer-Centric Mindset: Ability to empathize with small business owners and craft messaging that addresses their pain points, including cost savings, scalability, and ease of integration.

- Project Management Skills: Experience managing multiple marketing campaigns, setting timelines, and coordinating with different teams.

- Communication Skills: Strong verbal and written communication skills, with the ability to explain technical concepts in a simplified way for SMB audiences.

- Analytical Skills: Ability to analyze marketing metrics and KPIs to drive insights and improve campaign performance.

- Familiarity with Digital Marketing: Experience in managing digital campaigns, including SEO, SEM, email marketing, and social media.

- Proactive and Self-Motivated: A self-starter who can work independently while aligning with overall business goals.

Ideal Candidate:

- A marketing professional with experience in promoting technology solutions, ideally AI, to SMBs.

- Someone who is customer-obsessed and driven by the desire to help businesses leverage AI to solve their day-to-day challenges.

- A person who enjoys working in fast-paced environments and is excited about the opportunity to shape the future of AI services for small businesses.

Not Negotiable Terms:

MUST Overlap with USA Time zone for Team Alignment.

-MUST BE HANDS ON WITH TECHNOLOGY TOOLS : Apollo, lead feeder, Looker Studio, GA Analytics, LinkedIn ads and Navigator Zoho or HubSpot.

- US Based Client Insightvault AI