We're looking for a Chief Revenue Officer who can translate this vision into tangible, and scalable growth. Someone who doesn't just chase metrics, but crafts a brand, builds and organisation culture that seeds the making of an institution.

This is a rare opportunity to shape the growth story of a business that's deeply nuanced, distinctly premium, and still in its early chapters.

What You'll Do

1. Own Revenue Strategy Across Channels

- Architect the integrated growth plan across retail stores, e-commerce, experiences, and strategic partnerships

- Build and lead the revenue plan for the company - from topline to margin levers, by geography, by categories

- Track performance, optimise for trading density, repeat rates, AOV, and CAC/LTV, GMROI/ GMROF dynamics

2. Build & Scale the Digital Engine

- Work closely with product, design, and tech to evolve the Foodstories digital experience - mobile-first, behaviour-led, frictionless and personalised

- Lead growth marketing, CRM, performance marketing, and customer lifecycle strategies

- Enable repeat, re-order, gifting, and intelligent commerce across platforms

3. Drive Retail Excellence

- Strengthen in-store conversion, assortment strategies, and customer service metrics

- Enhance the store-level P&L thinking, membership programs, and frequency-driving initiatives

- Collaborate with merchandising, culinary, and experience teams to create high-impact moments that translate to basket and brand lift

4. Lead Cross-Functional Commercial Teams

- Build and mentor a team of business, growth, category, channel and culinary experts

- Work closely with founders and brand and content builders, operations, and back end teams to unify revenue thinking across functions

- Champion OKRs/ KRA's, data dashboards, forecasting, and team rituals that are agile and high-trust

5. Be a Cultural Co-Founder

- More than a function head, you are a custodian of our values and culture

- You create a culture through the rituals one sets and the environment one creates for all to thrive and grow

- You lead not with ego, but with energy - rallying teams around holistic growth at the P&L level

Who You Are

- 10-15 years of experience across consumer businesses, with deep exposure to retail, D2C or hospitality-driven brands

- Have worked in high-growth, new-age companies - and ideally had a stint in top-tier consulting or venture-building environments

- You've taken a business or a vertical from 1 to 10 - and understand what it means to work through chaos, constraint, and rapid scaling

- You're both a strategic thinker and execution athlete - as comfortable in the store as well as in board rooms

- You lead through others - a leader of leaders, not just an individual contributor with a team

- You're obsessed with the customer - and deeply curious about culture, people, and performance

- You seek to build something enduring and meaningful - not just chase exits or optics