Chief Retail Officer

The Chief Retail Officer will lead the company's end-to-end retail strategy and execution, driving revenue growth, profitability, and brand experience across all physical retail formats. This role owns retail P&L, expansion strategy, store performance, customer experience, and operational excellence, while working closely with marketing, supply chain, and digital teams to deliver a seamless omnichannel experience.

The ideal candidate combines strong commercial acumen, deep retail operations expertise, and a customer-first mindset, with experience scaling large store networks or premium retail formats.

Key Responsibilities :

Retail Strategy & P&L Ownership :

- Own P&L for the retail business, including revenue, margins, store economics, and operating costs

- Define and execute the long-term retail growth strategy (company-owned stores, franchise,

shop-in-shop, pop-ups)

- Drive same-store sales growth and overall network profitability

Store Operations & Performance :

- Oversee day-to-day retail operations across all locations

- Set and track KPIs including sales productivity, conversion, ATV, footfall, shrinkage, and staff costs

- Ensure operational excellence, SOP adherence, and audit compliance

Expansion & Network Planning:

- Lead store expansion and rollout strategy, including site selection, feasibility, and ROI analysis

- Manage new store openings, renovations, and closures based on performance metrics

- Build scalable retail operating models across geographies

Customer Experience & Brand Execution:

- Own the in-store customer experience and brand standards

- Drive training, service excellence, and visual merchandising consistency

- Improve NPS and customer retention through superior store execution

People & Capability Building:

- Build, lead, and mentor large multi-level retail teams (regional heads, store managers, frontline staff)

- Define talent strategy, performance management, incentives, and succession planning

- Foster a high-performance, customer-centric culture

Cross-Functional Collaboration:

- Work closely with marketing on store launches, promotions, and campaigns

- Partner with supply chain & planning to ensure optimal inventory availability and turns

- Collaborate with digital & e-commerce teams to enable omnichannel journeys (BOPIS, endless aisle, CRM)

Key Requirements:

Experience & Background:

- 15-20+ years of experience in Retail Operations, preferably in consumer brands, lifestyle,

fashion, FMCG retail, electronics, beauty, or home categories

- Proven experience managing large store networks and retail P&L

- Experience across COCO, FOFO, franchise, or mixed retail models

- Exposure to high-growth or transformation environments is a plus

Skills & Competencies:

- Strong financial and commercial acumen

- Deep understanding of store operations, retail metrics, and unit economics

- Strategic thinker with strong execution capability

- Excellent leadership, stakeholder management, and communication skills

- Data-driven decision-maker with a hands-on approach