Chief Operating Officer

Chief Operating Officer

Key Responsibilities:

Strategic Leadership & Growth:

- Partner with the CEO to define and execute the company's growth roadmap.

- Translate vision into measurable strategies across membership, marketing, product, and monetization.

- Drive user acquisition, adoption, retention and monetization across the platform.

Membership Solutions & Revenue:

- Lead the growth of B2C membership products (digital-first clubs, subscriptions, paid sessions).

- Develop pricing, GTM, and upsell strategies to maximize ARPU and LTV.

- Oversee partnerships with academies, service providers, learning partners, and event organizers to scale offerings.

Product & Technology:

- Work closely with the product and tech teams to build and optimize a seamless, AI-powered consumer experience.

- Use data-driven insights to enhance engagement, conversion, and monetization.

- Prioritize product roadmap for maximum business impact.

Marketing & Brand Sales:

- Work closely with the marketing and sales teams to strategize brand positioning, storytelling, and campaigns to build category leadership.

- Oversee B2C and B2B marketing funnels to drive awareness, demand, and loyalty.

- Expand brand partnerships and sponsorship revenue.

Teamwork & Leadership:

- Build, inspire, and lead high-performing cross-functional teams across membership, marketing, and sales.

- Create a culture of trust, transparency, and accountability where innovation thrives.

- Mentor senior leaders to maximize their potential and drive alignment to business goals.

- Champion collaboration between departments to ensure cohesive execution.

Operational Excellence:

- Establish strong metrics, reporting systems, and accountability frameworks.

- Foster a high-performance culture with cross-functional collaboration.

- Ensure financial discipline while driving growth at scale.