Job Description: VP Marketing / Chief Marketing Officer

Location: Delhi NCR (India)

Reports to: CEO / CCO

Role Overview:

The incumbent will own global marketing strategy from brand, demand generation, product marketing and content to communications, working closely with the CEO, Product, and Sales leadership to accelerate growth across existing markets (APAC, MENA and North America) and new international markets. This is a builder's role: you'll shape marketing strategy and infrastructure in a lean, fast-moving SaaS company and scale it as the company grows. Someone who is keen to run the Marketing vertical on KPIs and ROI will be a good fit for this role.

Key Responsibilities:

- Marketing Strategy & Leadership: Define and execute a global marketing strategy aligned with company growth targets; build, lead, and mentor a high-performing marketing team.

- Brand & Positioning: Own brand identity and market positioning as an AI-powered CX/EX/Digital Research platform; differentiate against established players in the experience management space.

- Demand Generation & Pipeline: Design and run integrated demand-gen programs (digital, content, events, partnerships) to drive qualified pipeline for Sales across target industries and geographies.

- Product Marketing: Partner with Product to shape go-to-market for new features and AI capabilities, including messaging, positioning, competitive intelligence, and launch plans.

- Content & Thought Leadership: Build a content engine (blogs, whitepapers, case studies, webinars) that establishes us as a thought leader in CX, EX, and digital research.

- Own the company's podcast strategy: from guest strategy and production to distribution - as a core thought-leadership and demand-gen channel.

- Digital Marketing & Performance: Own SEO/SEM, paid media, marketing automation, and website strategy; drive measurable ROI on marketing spend.

- Global GTM Expansion: Tailor marketing strategy for regional nuances across APAC, MENA and North America; support entry into new markets.

- Sales & Marketing Alignment: Work closely with Sales leadership to align on ICPs, lead scoring, funnel metrics, and revenue targets.

- Partnerships & Events: Manage strategic partnerships, sponsorships, and industry events/conferences that build brand credibility (e.g., CX-focused events).

- Analytics & Reporting: Establish marketing KPIs and reporting dashboards; use data to continuously optimise channel mix and campaign performance.

- Representation on global platforms: Act as the face of the organisation on global platforms, including events, conferences and summits.

Required Qualifications:

- 12+ years of progressive marketing experience, including senior leadership roles (VP Marketing / CMO or equivalent) at a B2B SaaS company, experience in CX, survey/research, martech, or analytics platforms is a strong plus.

- Open to travel for global events, conferences, meetings and summits to represent us.

- Proven track record of building and scaling marketing functions and demand-generation engines that translate into measurable pipeline and revenue growth.

- Strong understanding of global B2B SaaS go-to-market, ideally with experience across multiple regions (APAC, MENA and North America specifically).

- Hands-on experience with modern marketing stacks: marketing automation, CRM, SEO/SEM, analytics tools.

- Excellent brand and storytelling instincts, with the ability to translate complex AI/data products into clear market positioning.

- Strong leadership and team-building skills, with experience managing distributed/remote teams.

- Data-driven mindset - comfortable owning marketing budgets, forecasting, and reporting to leadership/board.

- Excellent communication skills; comfortable operating as a public face of the company (conferences, press, analyst relations).

- Startup/scale-up experience preferred - able to operate with agility in a lean team while building processes for scale.

What We Offer:

- Ownership of marketing strategy at a growing, global AI-powered SaaS company.

- Opportunity to shape the brand and go-to-market as the company expands into new markets.

- Collaborative leadership team and a fast-moving, entrepreneurial culture.

- Competitive compensation and leadership incentives, including stock options.